Anita Kirkbride, Social Media Consultant

I’m on a mission to help small businesses understand how to use social media to serve their clients and grow sales.

Trying to keep up with ever-changing social media trends is exhausting, even for the most caffeinated among us. But Twirp Communications founder Anita Kirkbride is here to help you save all that coffee money.

Anita’s social media experience extends all the way back to the 90s, when she joined the first generation of bloggers, launching a crafting blog in a flurry of card stock, buttons, and fabric swatches. She promoted it using new-at-the-time marketing tactics like blog circles, link parties, and roundups.

A few years later, Anita left her communications job and embarked on a mission to conquer the brave new world of digital communications—and Twirp Communications was, um… hatched. Since 2011, she’s been helping businesses and agencies improve their social skills through social media consultations, training sessions, and profile audits. She’s also the pioneer behind Responsible Scheduling—a set of guidelines for scheduling posts that helps clients make the most of their content without overwhelming or ignoring their audience.

But Anita doesn’t do all her talking online. She’s also a public speaker specializing in (you guessed it) social media. Over the years, she’s shared her expertise with audiences at Atlantic Internet Marketing Conference, Blog Jam, PodCamp, and the Centre for Women in Business.

If you need her, she’s not hard to find. Your best bet is to look online—chances are good she’s on Twitter, Instagram, or LinkedIn. If that fails, just look for someone attempting to cuddle with a disgruntled calico cat or sniffing bunches of cilantro in the produce aisle.

Anita is a frequent contributor to other blogs and regularly called upon by local media to discuss the latest social media news:

May 1, 2020, The balancing act of social media: How often should you post?, WEOC

April 9, 2020, A Brief Component Analysis of Evergreen Content, blog

April 9, 2020, Guest expert on Twitter Smarter Twitter Chat with Madalyn Sklar

March 15, 2020, Facebook Censoring Posts About Covid-19, Todd Veinotte Show, News 95.7

October 24, 2019, Fact or Facebook, CTV News Atlantic

October 12, 2019, Facebook Advertising gone awry, News 95.7 Todd Veinotte Show

July 20, 2019, Should we worry about Faceapp privacy warnings, News 95.7 Todd Veinotte Show

July 19, 2019, Twitter updates and bots pushing political hashtags in Canada. News 95.7 Sheldon McLeod Show

June 1, 2019, What a court summons means for Facebook execs: social media expert, Halifax and News 95.7

May 27, 2019, Good news for Halifax furbabies: lepto scare a false alarm, CTV News

May 21, 2019, Link for Success podcast interview

April 27/28, 2019 Canadian Government sues Facebook over Privacy Concerns, News 95.7 and

March 30, 2019, How Canada could remove ‘extremist content’ from social media, News 95.7 and

Sept 28, 2018, Feds increasing relationship with social media influencers, Chronicle Herald

Sept 21, 2018 55 of the Best Sales-related Quotes, Carol Roth, Tough Love for Business

May 17, 2018, The Pros Reveal Their Top 29 Tips for How to Generate Real Estate Leads, LeadPages blog

April 3, 2018 Cruise website lists Halifax as one of the worst places to revisit, CTV News

April 2, 2018 More than 100 Sackville business owners attend annual business conference, Chronicle Herald

March 21, 2018 How to Protect your Facebook Data, CTV News, Live @ 5

March 20, 2018 Facebook Data Privacy, CTV News, Live @ 5

March 2018, Of Tweets and Twirps, feature in Business Voice Magazine

February 15, 2018, Social Media: Getting it Right, Investment Executive

January 2018, Finalist, Small Business of the Year, Halifax Chamber of Commerce

December, 2017 How to Build a Social Media Strategy, ReFINED Magazine Halifax

September 28, 2017, 5 Things to Consider When Outsourcing Social Media, Duct Tape Marketing

July 2017, Risk Management in Social Media, ReFINED Magazine Halifax

May 24, 2017, Which Businesses Is FreshBooks Best For?, ChooseWhat blog

May 21, 2017, Social Media and Political Candidates, Maritimes Connection, CBC Radio

May 17, 2017, Social Media and Political Candidates, CTV Live @ 5

May 17, 2017, Social Media and Political Candidates, Global Maritimes (Twitter extra by Steve Silva here)

May 2017, Social Media: Where to Start, ReFINEd Magazine Halifax

April 21, 2017, 20 Types of Conference Content You Can Use, Heidi Cohen

March 14, 2017, 20 Business Owners Spill on Their Do’s and Don’ts of Social Media, Fundera Ledger

March 8, 2017, 25 Amazing Tools to Automate Your Small Business [Expert Roundup],

February, 2017, Mixing Business and Parenting, Our Children Magazine

February 24, 2017, The Selfie Paradox, CTV Atlantic News

February 7, 2017, Twitter Cracks Down on Abuse, CTV Atlantic News

February 7, 2017, 21 Social Media Marketing Tips for Small Businesses, Capterra Blog

January 24, 2017, Always On: 5 Tips For Navigating Social Media When You Work From Home, 32/7

January 22, 2017, 35 Entrepreneurs Explain How They Came Up With Their Business Name (#26), Hearpreneur at CEO Blog Nation.

January 22, 2017, Being a Work at Home Mompreneur, Cobequid Radio

January 19, 2017, Social Media Use in the Construction Industry, The Signal

January 18, 2017, Things to Consider When Approaching a Blogger, Short Presents

Aug 3, 2016, Icelandair bot books flights from Facebook Messenger, Chronicle Herald

June 22, 2015, How tweet it is: Halifax councillors on their Twitter use, Metro Halifax

Enjoying #100HappyDays, Chronicle Herald

News 95.7 Radio Interview

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