Anita Kirkbride, Social Media Consultant
I’m on a mission to help small businesses understand how to use social media to serve their clients and grow sales.
Trying to keep up with ever-changing social media trends is exhausting, even for the most caffeinated among us. But Twirp Communications founder Anita Kirkbride is here to help you save all that coffee money.
Anita’s social media experience extends all the way back to the 90s, when she joined the first generation of bloggers, launching a crafting blog in a flurry of card stock, buttons, and fabric swatches. She promoted it using new-at-the-time marketing tactics like blog circles, link parties, and roundups.
A few years later, Anita left her communications job and embarked on a mission to conquer the brave new world of digital communications—and Twirp Communications was, um… hatched. Since 2011, she’s been helping businesses and agencies improve their social skills through social media consultations, training sessions, and profile audits. She’s also the pioneer behind Responsible Scheduling—a set of guidelines for scheduling posts that helps clients make the most of their content without overwhelming or ignoring their audience.
But Anita doesn’t do all her talking online. She’s also a public speaker specializing in (you guessed it) social media. Over the years, she’s shared her expertise with audiences at Atlantic Internet Marketing Conference, Blog Jam, PodCamp, and the Centre for Women in Business.
If you need her, she’s not hard to find. Your best bet is to look online—chances are good she’s on Twitter, Instagram, or LinkedIn. If that fails, just look for someone attempting to cuddle with a disgruntled calico cat or sniffing bunches of cilantro in the produce aisle.
Anita is a frequent contributor to other blogs and regularly called upon by local media to discuss the latest social media news:
May 1, 2020, The balancing act of social media: How often should you post?, WEOC
April 9, 2020, A Brief Component Analysis of Evergreen Content, Marpipe.com blog
April 9, 2020, Guest expert on Twitter Smarter Twitter Chat with Madalyn Sklar
March 15, 2020, Facebook Censoring Posts About Covid-19, Todd Veinotte Show, News 95.7
October 24, 2019, Fact or Facebook, CTV News Atlantic
October 12, 2019, Facebook Advertising gone awry, News 95.7 Todd Veinotte Show
July 20, 2019, Should we worry about Faceapp privacy warnings, News 95.7 Todd Veinotte Show
July 19, 2019, Twitter updates and bots pushing political hashtags in Canada. News 95.7 Sheldon McLeod Show
June 1, 2019, What a court summons means for Facebook execs: social media expert, Halifax Today.ca and News 95.7
May 27, 2019, Good news for Halifax furbabies: lepto scare a false alarm, CTV News
May 21, 2019, Link for Success podcast interview
April 27/28, 2019 Canadian Government sues Facebook over Privacy Concerns, News 95.7 and HalifaxToday.ca
March 30, 2019, How Canada could remove ‘extremist content’ from social media, News 95.7 and HalifaxToday.ca
Sept 28, 2018, Feds increasing relationship with social media influencers, Chronicle Herald
Sept 21, 2018 55 of the Best Sales-related Quotes, Carol Roth, Tough Love for Business
May 17, 2018, The Pros Reveal Their Top 29 Tips for How to Generate Real Estate Leads, LeadPages blog
April 3, 2018 Cruise website lists Halifax as one of the worst places to revisit, CTV News
April 2, 2018 More than 100 Sackville business owners attend annual business conference, Chronicle Herald
March 21, 2018 How to Protect your Facebook Data, CTV News, Live @ 5
March 20, 2018 Facebook Data Privacy, CTV News, Live @ 5
March 2018, Of Tweets and Twirps, feature in Business Voice Magazine
February 15, 2018, Social Media: Getting it Right, Investment Executive
January 2018, Finalist, Small Business of the Year, Halifax Chamber of Commerce
December, 2017 How to Build a Social Media Strategy, ReFINED Magazine Halifax
September 28, 2017, 5 Things to Consider When Outsourcing Social Media, Duct Tape Marketing
July 2017, Risk Management in Social Media, ReFINED Magazine Halifax
May 24, 2017, Which Businesses Is FreshBooks Best For?, ChooseWhat blog
May 21, 2017, Social Media and Political Candidates, Maritimes Connection, CBC Radio
May 17, 2017, Social Media and Political Candidates, CTV Live @ 5
May 2017, Social Media: Where to Start, ReFINEd Magazine Halifax
April 21, 2017, 20 Types of Conference Content You Can Use, Heidi Cohen
March 14, 2017, 20 Business Owners Spill on Their Do’s and Don’ts of Social Media, Fundera Ledger
March 8, 2017, 25 Amazing Tools to Automate Your Small Business [Expert Roundup], InvoiceBerry.com
February, 2017, Mixing Business and Parenting, Our Children Magazine
February 24, 2017, The Selfie Paradox, CTV Atlantic News
February 7, 2017, Twitter Cracks Down on Abuse, CTV Atlantic News
February 7, 2017, 21 Social Media Marketing Tips for Small Businesses, Capterra Blog
January 24, 2017, Always On: 5 Tips For Navigating Social Media When You Work From Home, 32/7
January 22, 2017, 35 Entrepreneurs Explain How They Came Up With Their Business Name (#26), Hearpreneur at CEO Blog Nation.
January 22, 2017, Being a Work at Home Mompreneur, Cobequid Radio
January 19, 2017, Social Media Use in the Construction Industry, The Signal
January 18, 2017, Things to Consider When Approaching a Blogger, Short Presents
Aug 3, 2016, Icelandair bot books flights from Facebook Messenger, Chronicle Herald
June 22, 2015, How tweet it is: Halifax councillors on their Twitter use, Metro Halifax