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The No B.S. Guide to Building a Social Media Strategy (Infographic)

Building a social media strategy for your business isn't rocket science. It's actually quite simple. But, just because it's simple, doesn't mean it's easy! The "meat" of your social media strategy is a content calendar--a plan for what and when you will post your content. Before you get to [...]

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How to Use and Remove Instagram Photo Tags

Attention seekers on Instagram, listen up. STOP using Instagram photo tags to get my attention! You got my attention alright...but it's not good attention. You're annoying me. This unwanted advance makes me want to bury your quite legitimate efforts rather than repost them, or call you to work with us. [...]

Social Media Can Be Fast, Cheap or Good. But Not All Three.

Social media is time-consuming. It's as much art as it is technology. It's new and complex and frustrating. Every business owner feels that way at some time or another. When I'm coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to [...]

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Cheat Sheet: The ONLY social media image sizes you need to know (2018)

Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. These are the sizes we use here at Twirp Communications for the main networks, updated May 2018.

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How Small Businesses in Halifax are Winning at Social Media

Have you rushed out to buy your first bag of #stormchips yet? No, I mean the real #stormchips from Covered Bridge Potato Company. Yes, #stormchips are a real product now. Amazing things come from listening to people on social media. Get inspired by this one example.