How to Tell if Someone has Bought Likes on Facebook

I really got my knickers in a knot yesterday when I saw someone promoting himself as some kind of social media superstar. This person claims to have the largest Facebook following for his industry in Atlantic Canada. Well, I *HAD* to go check that out. Sure enough, this page, [...]

Facebook Business Pages: It’s Personal

With all the new businesses starting up in Halifax we're seeing more and more local businesses join Facebook and Twitter. In turn, I seem to be getting more and more questions about the best way to set up a Facebook business page. Even more disturbing to me is when [...]

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Anyone Can Find Business on Twitter

That's right... ANYONE. The next time someone says "Twitter is just a bunch of nonsense" I want you to share a link to this post. Here's an example of someone looking for a freakin' floor waxer on Twitter. And you know what? Within two hours he had a recommendation for [...]

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12 Most Fantabulous Holidays to Celebrate on Social Media

One of the ideas I often give my clients and students for finding content for their social media strategies is to think about fun and interesting “holidays” that relate (or don’t) to their business. The obvious ones are all the health-related awareness days, weeks and months, which are good [...]

Embeddable Tweets–What, Why and How

What is an Embedded Tweet? Did you know that you can embed live tweets directly into your website or blog? An embedded tweet links directly to Twitter, shows the conversation the tweet began, and includes a follow button. It looks like this: This is an embedded tweet. — Anita Hovey (@anitahovey) January [...]

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Social Media Audit-Common Themes

One of the social media management services I have been called on to do often is a social media audit - a thorough look at a client's social profiles, resulting in a report of strengths, weaknesses, opportunities, and threats. Here are some of the most common missed opportunities for [...]