Dealing with trolls on social media takes a hearty stomach and a good amount of restraint. But what's the hardest thing to resist when dealing with them?
If you've had the chance to attend any of my social media workshops, or hear me speak, or probably any other social media expert, you'll likely have heard me say you cannot be successful on Twitter by following a handful of people. To use Twitter for business purposes, you'll [...]
Consistency is very important when you're blogging for business, so what do you do when it's time for vacation? YES! Entrepreneurs do, on occasion, but not very often, get real (as opposed to pretend, where you're checking your cell every 10 minutes) time away from the business. The first thing [...]
This is why you should not auto-link your Facebook posts to Twitter. Confused? Yes, this is a tweet. On Twitter. Inviting you to follow them. On Twitter. This is the kind of absurdity that happens when you try to short cut social media for your business. I've explained before why a business [...]
If you've been using Facebook for any length of time, you've likely accumulated a multitude of friends and brand pages--some of which you interact with daily and others...not so much. Have you ever noticed that some of the people/brands you want to interact with more just aren't appearing in [...]
Some social media experts still vehemently oppose any kind of scheduling, duplication, cross posting or automation. Responsible scheduling is the philosophy of using the best features of scheduling programs while keeping engagement top of mind.
Social media is really no longer a choice for business owners. Every business needs to be doing something in the social media arena, and very likely more participating in more than one social network. Whether a business is marketing to other businesses or to consumers, potential customers are online [...]
Last week I had the honour of presenting at the Atlantic Internet Marketing Conference for the first time. My topic was how to use Pinterest for business. I'll admit, I was a bit nervous about the topic, after all, Pinterest is relatively new, being only two years old, so [...]