Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. Just the sizes we use here. Updated for 2025.
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The Anti-Hero Social Media Marketer Archetypes are not about being flawless, they’re about being your true self online. Whether you’re a trendsetter, a truth-teller, or someone quietly making waves, there’s a version of you that can thrive on social media just by leaning into your strengths.
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If you’ve ever thought about social media strategy vs. a content plan and said, “I just need a content calendar,” I’ve got news for you. That’s like packing a suitcase before you book the trip. Sure, those stilettos look cute, but not if you’re headed on a hiking tour! A content plan without a strategy is just noise. And a strategy without a content plan is a beautifully unplayed symphony. You need both, but they serve different purposes.
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Whether it’s a sudden drop in the stock market, new tariffs on Canadian goods, a messy election year, or a social platform imploding mid-launch—small business owners need to be ready. A little bit of planning prevents panic. This week I’m sharing practical ways to protect your business from whatever chaos comes next—without selling your soul to hustle culture or joining a LinkedIn thought-leader cult.
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Bluesky offers a Twitter-like experience: short posts, quick interactions, and a network of conversations. Yet, it’s different enough to warrant exploration—especially if you’ve got room (and time) for a new community. Unlike Twitter, Bluesky is decentralized. That means you have more control, less chaos, and fewer corporate algorithms pulling the strings.
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Just when I thought the world had realized that buying Fans for your Facebook, Twitter or Instagram account was wrong, I engaged in another conversation where I had to explain why it does not benefit your business to do so. Seriously?
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Finding a social media consultant or social media agency in Nova Scotia actually isn’t all that difficult. A new one seems to pop up every month. When I first opened Twirp Communications in 2011 there were only two other social media agencies in Nova Scotia that I knew about, but today everyone thinks they’re a social media expert. Finding a GOOD social media consultant or a reputable social media trainer is a little more complex.
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I’ve been blogging about social media marketing for over 12 years now. This week I realized all the new followers and new entrepreneurs I’ve been talking to over the last year probably haven’t gone through my blog to find all the “Digital Marketing for Beginners” articles I’ve written, so I’m compiling them in a listicle for you this week.
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Are you caught in the AI trap? It’s easy to fall into the convenience of letting AI handle your social media content, but there’s a risk of losing the authentic human connection that makes social media so powerful. In this post, we’ll uncover the telltale signs that your content might be robot-written and provide practical strategies for ensuring your AI-assisted posts retain a genuine, human touch.
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In the news business they say “if it bleeds, it leads” and there’s a similar feeling around social media spheres “Controversy Captivates”. Controversy is a powerful, yet risky, tool of the anti-heroes in social media marketing. While it is compelling and increases your engagement rates, controversial content can also have negative consequences for your small business. If you’re ready to embrace your anti-hero tendencies, adding a bit of careful controversy to your social media marketing might be just the thing to spice it up.
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