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Why Autolinking Facebook to Twitter is Hurting Your Brand

Like any busy small business owner, I like to find ways to save time. I batch process work. I find tools that make life easier. I automate mundane business tasks like sending out invoices every month. However, there is one area that I refuse to automate and that's content [...]

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Why You Are The Best Person To Manage Your Social Media Marketing

A few weeks ago I received a text message from a small business owner I had met a few times, but didn't know all that well. She was feeling overwhelmed and under-educated about social media and wanted to know if I would take her on as a management client. [...]

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How To Decide if You Should DIY or Outsource Your Social Media Marketing

Every week I talk to small business owners who are struggling to manage their own social media and some of them are thinking it would be better to outsource it. Sometimes there is a lot of pressure from those outsourced managers for everyone and their dog to outsource social [...]

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How to Brand Your Instagram Stories Highlights

Have you noticed some Instagram profiles have a funky row of circles just under their bios, and if you click on them, they look an awful lot like Instagram Stories? Well, that's because they ARE Instagram Stories that have been saved to Stories Highlights. Unfortunately not everyone has access [...]

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The No B.S. Guide to Building a Social Media Strategy (Infographic)

Building a social media strategy for your business isn't rocket science. It's actually quite simple. But, just because it's simple, doesn't mean it's easy! The "meat" of your social media strategy is a content calendar--a plan for what and when you will post your content. Before you get to [...]