Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
There’s a moment in the Book of Jonah that often gets skipped over. Jonah doesn’t start with the whale. He starts with task avoidance. He’s given a clear, but difficult, assignment, and instead of wrestling with it, he buys passage on a ship headed as far away as possible. The whale tends to get all the attention in the story, but it might not be the most important part of the story. The moment that really matters is when Jonah stops engaging.
Social media works best when your content is built for your ideal audience, not the people who already know you, love you, or feel obligated to support you. If you build your content around the wrong people, you’ll stay stuck posting politely forever and your business won’t grow.
No Anti-Hero works in a vacuum. Each Anti-Hero Social Media Marketer brings distinct strengths and blind spots, but the real story comes alive when you see how they overlap, complement, and even challenge one another. Think of this as the season finale, when the full cast finally appears on stage.
Have you ever heard of a micro-influencer? They’re someone who has a small following and DIY branding, but has curated such intense brand loyalty that their audience shows up for EVERY post they put out. You might be surprised to find out that many of these successful smaller brands fit under The Underdog Anti-Hero Social Media Marketer!
The Contrarian Commentator anti-hero social media marketer is the critical thinker, provoking conversations every time they challenge the status quo. Your brand wasn’t born in a brainstorming session, it was born the first time you said “this doesn’t add up” and grew every time you kept saying it.
Discover what it means to be a Visionary Outsider Anti-Hero Social Media Marketer. Learn how to lead with clarity, build future-focused content, and stay steady when no one else sees the vision yet.
Discover what makes the Reluctant Expert Anti-Hero Social Media Marketer so effective. Quiet, clear, and genuinely helpful, this archetype builds trust without the spotlight. Learn how to turn your quiet authority into a sustainable content strategy.
We’re all excited about Instagram finally giving us the Repost button, but are you thinking strategically about what you will Repost? In this blog I’m outlining the etiquette of using IG Repost and some questions to ask yourself before you start hitting that button.
Struggling to post on social media? Learn how a Custom GPT like The Flawsome Post Coach can help you move through mental blocks, write with confidence, and actually hit publish.
The Rebellious Innovator Anti-Hero Social Media Marketer is the marketing disruptor. While others are focused on perfecting what already works, you’re trying new tools, testing new workflows and coming up with new ideas that end up being tomorrow’s marketing trends.