Twirp Communications Blog
Social media tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
Instagram rocked the Insta-World recently when they announced the direction of the platform was changing and they would be focusing their efforts on video content going forward. While many took this to mean “No more photos” on the app, it really means “Time to get using videos” on the app. Of course, there are still going to be photos in the newsfeed, but Instagram has made it very clear, video is the way forward.
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Over the years I’ve paid a lot of subscriptions for social media services of varying kinds. My current MONTHLY subscriptions bill to run this business is about $700. So when I can find a good deal on a social media tool I know I’m going to use a lot, it’s worth it to me. There are a few different ways to get a deal on social media tools and today I’m sharing my favourites with you!
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Don’t you hate it when you make a typo? It’s even worse when you notice the mistake and can’t figure out how to edit your typo on social media. There are ways to fix typos on every network, although they may not be ideal. Here’s how to fix a mistake on the main social networks.
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One in five Canadians and one in four Americans have a disability. A disability isn’t always negative, but our environments make it challenging for everyone to enjoy the same resources. This week is National Accessibility Week (May 30-Jue 5, 2021) so I’m using this space to talk to small businesses about improving the accessibility of their social media and online marketing.
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Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. These are the sizes we use here at Twirp Communications for the main networks, updated October 2018.
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From curbside pickup to full-on online ordering and shipping, e-commerce might be the next thing you need to learn to manage for your small business. While we’re not going to get into the specifics of building an e-commerce solution for your website (a method of taking payments), we will help you figure out how to write your social media posts to encourage people to visit your website. Understanding the basics of writing content that converts will help you get ahead of your competition.
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Social media is a phenomenal tool. It allows small business owners to share their mission with thousands of users. For the first time in history, small businesses can reach an almost limitless audience. Yet with its limitless potential, social media carries an unparalleled risk for distraction and comparison.
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Love it or hate it, approximately 70% of internet surfing is done via Chrome now and there are many good reasons for that. When I began using Google products many years ago Chrome was simply a faster, easier browser to use and I’ve never looked back. One of the things I love is the ease with which I can add browser extensions to help me work smarter and more efficiently in social media. Here are some of my favourite Chrome browser extensions for social media managers.
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If you’re new to business or you’re working a side hustle, let me save you some time and heartache. I’ve spent an entire decade as a solopreneur/small business owner now, freelancing in social media training and consulting. While I’ve learned much about social media, of course, I’ve also learned a few lessons about being in business. These are some of the things I see new business owners struggling with every day and while I’m certainly not perfect at any of this, I’ve come a long way in 10 years.
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Are you using all the features of the networks you’re marketing with? Are you really? Check out some of these lesser-known features to streamline your social media marketing efforts.
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