Every week I talk to small business owners who are struggling to manage their own social media and some of them are thinking it would be better to outsource it. Sometimes there is a lot of pressure from those outsourced managers for everyone and their dog to outsource social [...]
Have you noticed some Instagram profiles have a funky row of circles just under their bios, and if you click on them, they look an awful lot like Instagram Stories? Well, that's because they ARE Instagram Stories that have been saved to Stories Highlights. Unfortunately not everyone has access [...]
They say Twitter is alllllll about the pictures, but some people just won't give up their ASCII look! I've been collecting fun, no picture tweets for a while to inspire me to think outside the box when it comes to using my 280 characters. For example, did you know [...]
Are you one of the 87% of online marketers who is already using video as part of your social media marketing strategy? If not, it's time to get on the bandwagon...and make a video about it! There are so many amazing apps and programs out there to help you [...]
Building a social media strategy for your business isn't rocket science. It's actually quite simple. But, just because it's simple, doesn't mean it's easy! The "meat" of your social media strategy is a content calendar--a plan for what and when you will post your content. Before you get to [...]
Attention seekers on Instagram, listen up. STOP using Instagram photo tags to get my attention! You got my attention alright...but it's not good attention. You're annoying me. This unwanted advance makes me want to bury your quite legitimate efforts rather than repost them, or call you to work with us. [...]
What do my cats and a Jesus fish have to do with social media? Well, it makes for a compelling introduction to How to Avoid Facebook Jail, for sure!
When was the last time you cleaned out your social media profiles? It's something you should consider doing if you've been on a network for a few years, and probably should make a reminder to do on at least an annual basis. Spring cleaning your social media profiles can [...]
Social media is time-consuming. It's as much art as it is technology. It's new and complex and frustrating. Every business owner feels that way at some time or another. When I'm coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to [...]
Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. These are the sizes we use here at Twirp Communications for the main networks, updated October 2018.