Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
Marketing is a must for any business, and to get business online, you have to consider digital marketing. Every business has different marketing needs; small businesses cannot copy an enterprise’s marketing agency and have profitable results. Big corporates can afford the pricey marketing campaigns, but most small businesses run on tight budgets. Therefore, it is crucial you work on a strategy that is curated for small businesses to nurture and grow your business exponentially.
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Social media is a powerful marketing tool, but to leverage it for your small business, you have to understand which platform best suits the needs of your company. With so many platforms and so little time, it is impossible to be active on every outlet. You can narrow down your choice and focus your efforts for the best ROI. In this article, we’ll walk you through the main considerations for choosing the best social media platform for your small business.
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Constantly comparing yourself to the experts you look to for advice may be holding you back. Click through to read this blog for three examples of why you should stop the comparison game.
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Live video can be one of the easiest ways to add more video content to your marketing plan for the upcoming year. Personally, I find it much easier to live stream than to create a produced and edited video. I’ve been dabbling in live video for about six years now, ever since it was first introduced by apps Meerkat and Blab. I’ve made lots of mistakes in that time and learned lots of ways to make better videos. Here are a few really simple tips to help you make better live videos.
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Recently I was scrolling through social media and came upon a conversation about hiring web designers that piqued my curiosity. I had followed the rabbit trail to a website designer’s website that, to me, was full of glaring red flags. It got me thinking about all of the things people SHOULD be noticing when they’re hiring a web designer, but don’t. So I started a conversation on Twitter asking some web designers I knew what they would suggest a small business owner look for when hiring a web designer.
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New eCommerce websites spring up every day, increasing competition. If you own an e-commerce website, it is about time that you re-evaluate your marketing strategy and increase your SEO budget. There is no doubt that SEO is critical to an online business. We think it is not wrong to say that more than 80% of sales come from SEO. So, we recommend that you hire a reliable SEO Company right away. It will put you way ahead of the competition. In today’s blog post, we will list the latest trends to consider to improve your sales.
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Podcasting is an amazing way for you to share your passion for IT, arts, pop culture, or anything you’re excited about with others online. All you need is some soundproofing and a quality mic to get you started. With thousands of other podcasts available, how can a new podcast push its way to the proverbial forefront? Here’s how you can use social media to promote your podcast and reach like-minded listeners around the globe through Facebook, Twitter, Instagram, and similar platforms.
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Have you ever tried to share something from your website to Facebook only to have the image cropped funny, or have Facebook not share an image at all? It’s so frustrating to spend your valuable time creating great content on your website or blog and then have it look terrible when shared because you can’t figure out how to specify which image Facebook uses for your website…or how to make it the right size.
Good news…there is a simple two-step solution: design the right size image and upload it to the right place on your website. Sounds simple, right?
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Incredibly after 10 years in the business, I still see small businesses making the same social media marketing mistakes over and over. Every time I do audits, every time I do workshops and every time I do one-on-one training I see half-baked plans, lack of consistency and missing information. Regular auditing can catch some of these things, but some of these social media marketing mistakes take a little more effort.
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Did the most recent Facebook, Instagram and WhatsApp outage scare you? Are you prepared to find another way to talk to your customers? Here are a few tips for preparing for the next outage.
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