If you’re new to business or you’re working a side hustle, let me save you some time and heartache. I’ve spent an entire decade as a solopreneur/small business owner now, freelancing in social media training and consulting. While I’ve learned much about social media, of course, I’ve also learned a few lessons about being in business. These are some of the things I see new business owners struggling with every day and while I’m certainly not perfect at any of this, I’ve come a long way in 10 years.
Templates for social media plans are all over the internet. Whether you’re a florist or a car dealer, I’m betting you can find a social media plan template that is made just for you…and everyone else in your industry. Templates can be helpful to get your creative juices flowing, but how can you expect to make your business be seen above all the digital noise if you’re using the same template as everyone else? In the decade (yikes that makes me feel old) I’ve been coming up with social media plans for small businesses, and managing them, I’ve learned a few things about how to love the plan you have.
Humans are visual creatures. It takes more than written content to catch our eye and entice us to dig deeper into social media posts. Businesses depend on imagery and graphics to create scroll-stopping content. Creating your graphics and social content doesn’t have to be complicated or expensive if you have a good eye for design (and yo, not everyone is good at this, so please, know when you aren’t!) Here are five free design apps I’m checking out that you can use to create some impressive social media content for your business.
I definitely espouse the philosophy that one should just. get. started. no matter what equipment you have. Seriously. Thinking you have to have all the perfect equipment before you can start creating your own videos, podcast or other content is simply procrastination at work. You CAN get started with natural lighting and the cell phone in your pocket. I’ve been creating videos for a few years now and I’ve only ever used natural lighting and my phone until this year when I finally bought a ring light! When you’re ready for an upgrade, or to polish your look and sound a bit, here are a few things to consider.
Have you noticed on someone else’s Facebook Page there’s a little box that pops up on and suggests questions for you to ask? Or perhaps you’ve sent off a message to a Page only to receive an instant message back letting you know your message was received? Many small businesses have not taken the time to set up these very useful features in Facebook and their popup boxes suggest I ask questions that simply do not fit the business. Facebook’s automated responses are very easy to set up, can help build trust and credibility on your page, and will definitely save you time in the long run.