Social Media Can Be Fast, Cheap or Good. But Not All Three.

Social media is time-consuming. It's as much art as it is technology. It's new and complex and frustrating. Every business owner feels that way at some time or another. When I'm coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to [...]

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Cheat Sheet: The ONLY social media image sizes you need to know (2018)

Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. These are the sizes we use here at Twirp Communications for the main networks.

positive social media Halifax

How Small Businesses in Halifax are Winning at Social Media

Have you rushed out to buy your first bag of #stormchips yet? No, I mean the real #stormchips from Covered Bridge Potato Company. Yes, #stormchips are a real product now. Amazing things come from listening to people on social media. Get inspired by this one example.

social media quizzes app

How to Use Social Media Quizzes to Collect Leads

Everyone wants to know how to build their list--how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a [...]

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What is “Influencer Marketing” and How Can a Small Business Use it?

Influencer marketing is the buzzword of the year...and maybe even the past couple of years. It is most often associated with professional bloggers, but that's not the only type of influencer out there. Influencer marketing is also often thought to be expensive, and something only large companies can employ, [...]

personal and professional separate on social media

5 Ways to Separate Personal and Professional on Social Media

A question new-to-social-media-entrepreneurs often ask is "How do I keep my personal life separate from my business life?" They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very [...]

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Social Media and Customer Care (Infographic)

Social media is a great avenue for customer service. Your social customer care policies and processes should follow the same basic principles your in-store or telephone-based policies do. Your customer doesn't want to feel less important because they've chosen to contact you on social media. Here are a few tips [...]