When was the last time you cleaned out your social media profiles? It's something you should consider doing if you've been on a network for a few years, and probably should make a reminder to do on at least an annual basis. Spring cleaning your social media profiles can [...]
Social media is time-consuming. It's as much art as it is technology. It's new and complex and frustrating. Every business owner feels that way at some time or another. When I'm coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to [...]
Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. These are the sizes we use here at Twirp Communications for the main networks.
Automating your Instagram comments may seem like a great shortcut to save you time, but I guarantee it will hurt your brand more than it's worth.
Have you rushed out to buy your first bag of #stormchips yet? No, I mean the real #stormchips from Covered Bridge Potato Company. Yes, #stormchips are a real product now. Amazing things come from listening to people on social media. Get inspired by this one example.
If you're not sure whether you should be paying attention to your Facebook Page's Likes or Followers, this post is for you! Spoiler alert, it's neither...and both!
Everyone wants to know how to build their list--how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a [...]
Influencer marketing is the buzzword of the year...and maybe even the past couple of years. It is most often associated with professional bloggers, but that's not the only type of influencer out there. Influencer marketing is also often thought to be expensive, and something only large companies can employ, [...]
A question new-to-social-media-entrepreneurs often ask is "How do I keep my personal life separate from my business life?" They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very [...]
Social media is a great avenue for customer service. Your social customer care policies and processes should follow the same basic principles your in-store or telephone-based policies do. Your customer doesn't want to feel less important because they've chosen to contact you on social media. Here are a few tips [...]