May 2019 marks the start of a major paradigm shift for Facebook and the 80 million small business owners who depend on it to market their products and services. At the annual Facebook developers conference Mark Zuckerberg announced the shift by telling attendees Facebook will become focused on privacy [...]
Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here's why.
Sometimes being a marketing professional in Canada is frustrating. All the stats, all the case studies, all the info is based in the US. Yeah, we're similar, but, well... we're really quite different, too. I decided to search out some of the best Canadian marketing blogs for you to [...]
How much money are you leaving on the table? I didn't contact a VA because of a broken link. How many other people found the same broken link and haven't contacted her? I see things like this across industries on a daily basis. And if I'm seeing it, so [...]
If you've made a big change to your mission, values, service offering or have finally figured out your "why", be sure you share it everywhere with this easy to follow list of place you need to update.
As your business grows you might consider outsourcing social media management to save yourself some time. It is imperative you practice safe sharing when it comes to your social media profiles. Giving your password to a virtual assistant can backfire on some networks, and if everyone is logging into [...]
Not sure if your SEO agency is doing any good? Not sure if it's working? In today's blog I'm sharing some thoughts from my recent experience of saving a client from a $700 a month SEO contract.
Facebook Messenger Chatbots are the newest way to talk to customers and they're about to EXPLODE. Find out what a chatbot is, how a small business can use it, and which platforms you should check out for yourself.
Like any busy small business owner, I like to find ways to save time. I batch process work. I find tools that make life easier. I automate mundane business tasks like sending out invoices every month. However, there is one area that I refuse to automate and that's content [...]
A few weeks ago I received a text message from a small business owner I had met a few times, but didn't know all that well. She was feeling overwhelmed and under-educated about social media and wanted to know if I would take her on as a management client. [...]
