There is a way to use social media for every business. Yes, EVERY BUSINESS. You just need to work at it and be a little more creative in some cases. I've witnessed more than a few amazing social media accounts in the last few years, and more than a [...]
Did you know there is more than one way to talk to customers on Instagram? Believe it or not, it's not all about the one photo and amazing description with 30 hashtags. That used to be the only thing Instagram had...then Facebook bought it and started adding features. Instagram [...]
Two years ago when I attended Social Media Marketing World Marcus Sheridan, The Sales Lion, was top of my list of must-see sessions. I first learned about Marcus in the foreward of Jay Baer's book YouTility, which became, and still is, a foundational book for my marketing philosophy. Everything [...]
Facebook contests are fun. They're engaging. And they can garner a lot of attention for your growing small business. It's not even difficult to host a Facebook contest on your Business Page, since Facebook changed the rules a few years ago. The question is, "Do you know what you're [...]
Sometimes the hardest part of getting started is just getting started! Here are a few tips to alleviate any fears you might have over getting started in social media and choosing where to begin!
Facebook recently announced changes to the platform that mean you need to be paying better attention to the back end of your website if you want people to share your content. From here on out if you don't specify the Facebook Open Graph metadata on each page of your [...]
Facebook has implemented a major change to its API that many small businesses are just discovering this week. If you came here because you can't change the photo on a link post you're trying to share on Facebook, it's not a glitch...it's permanent. Facebook announced you will no longer [...]
In most marketing models, your website is the heart of your business and social media are the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you've written, or check out your products. We often think of [...]
If Hootsuite is your main social media management dashboard, you're going to want to know how to manage Twitter lists in Hootsuite. It's not difficult, but all of the Twitter list functions are a bit hidden. I've written a tutorial for creating Twitter Lists in Hootsuite and adding and [...]
Finding great images for your social media is tough when you don't have a big budget for photo shoots or buying stock photography. Luckily there are many generous people out there who are giving small business owners FREE and inexpensive access to libraries of stock photography. Since I get [...]
