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Facebook Paradigm Shift: Do I Need a Facebook Group to be Successful?

May 2019 marks the start of a major paradigm shift for Facebook and the 80 million small business owners who depend on it to market their products and services. At the annual Facebook developers conference Mark Zuckerberg announced the shift by telling attendees Facebook will become focused on privacy [...]

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Why I Finally Left My Favourite Social Media Scheduling Tool

Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here's why.

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Best Canadian Marketing Blogs

Sometimes being a marketing professional in Canada is frustrating. All the stats, all the case studies, all the info is based in the US. Yeah, we're similar, but, well... we're really quite different, too. I decided to search out some of the best Canadian marketing blogs for you to [...]

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How to Safely Add an Admin to Any Social Media Profile

As your business grows you might consider outsourcing social media management to save yourself some time. It is imperative you practice safe sharing when it comes to your social media profiles. Giving your password to a virtual assistant can backfire on some networks, and if everyone is logging into [...]

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Why Autolinking Facebook to Twitter is Hurting Your Brand

Like any busy small business owner, I like to find ways to save time. I batch process work. I find tools that make life easier. I automate mundane business tasks like sending out invoices every month. However, there is one area that I refuse to automate and that's content [...]

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Why You Are The Best Person To Manage Your Social Media Marketing

A few weeks ago I received a text message from a small business owner I had met a few times, but didn't know all that well. She was feeling overwhelmed and under-educated about social media and wanted to know if I would take her on as a management client. [...]