How to Set Up your website for social media success_graphic

Setting Your Website Up for Social Media Success

In most marketing models, your website is the heart of your business and social media is the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you've written, or check out your products. We often think of [...]

10 Things You Can Do During a Slow Period to Improve Your Social Media

So you've found yourself with some downtime? Whether it's life in a pandemic or life on summer holidays, there are lots of things you could be doing during a slow period to improve your social media for when things pick back up. I'm talking about doing all the stuff [...]

using social media for good

How Social Media is Helping us Thrive During a Pandemic

As someone who spends inordinate amounts of time on social media for work, I get to see both the negative and the positive aspects of each platform. Lots of people are focusing on the negative right now, adding to the fear and anxiety of our collective situation. I want [...]

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8 Types of Hashtags Every Small Business Owner Should be Using

After 9 years of teaching entrepreneurs to use social media to grow their businesses, I can honestly say the thing I am asked most is "What is a hashtag?" People who are new to Twitter or Instagram look at the seemingly complex combination of characters, abbreviations and words and [...]

Which Social Media Scheduler is Best for You?

If you are doing any decent amount of social media marketing for your own business, or for others, you've probably already tried a scheduling system or two to help with the workload. Maybe you've felt it's wrong to schedule content and you gave up? Or maybe you just didn't [...]

twirps building relationships on social media

Do’s and Don’ts of Building Relationships on Social Media

The key to building relationships on social media is to do it one step at a time. One small interaction at a time until you trust each other for a larger interaction, and then maybe you work together in a small way, and then you finally have built a [...]

content distribution plan twirp selling flowers

A Simple Evergreen Content Distribution Plan

Once you've created the original content, be it a blog or a video, you will post a link on your social media. If it's content you were able to repurpose into other related pieces, you'll have multiple bits of content to post for a while. Now you need a [...]