Humans are visual creatures. It takes more than written content to catch our eye and entice us to dig deeper into social media posts. Businesses depend on imagery and graphics to create scroll-stopping content. Creating your graphics and social content doesn’t have to be complicated or expensive if you [...]
If you're trying to get peoples' attention on social media, you're going to need them to 'slow the scroll' and actually look at your content. Here are a few things you can do to help with that.
I definitely espouse the philosophy that one should just. get. started. no matter what equipment you have. Seriously. Thinking you have to have all the perfect equipment before you can start creating your own videos, podcast or other content is simply procrastination at work. You CAN get started with [...]
Have you noticed on someone else's Facebook Page there's a little box that pops up on and suggests questions for you to ask? Or perhaps you've sent off a message to a Page only to receive an instant message back letting you know your message was received? Many small [...]
If you've ever wished a link would open up inside the Facebook app instead of your phone's mobile browser, I've found a super easy solution for you to add to your social media marketing tool belt!
In most marketing models, your website is the heart of your business and social media is the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you've written, or check out your products. We often think of [...]
So you've found yourself with some downtime? Whether it's life in a pandemic or life on summer holidays, there are lots of things you could be doing during a slow period to improve your social media for when things pick back up. I'm talking about doing all the stuff [...]
As someone who spends inordinate amounts of time on social media for work, I get to see both the negative and the positive aspects of each platform. Lots of people are focusing on the negative right now, adding to the fear and anxiety of our collective situation. I want [...]
After 9 years of teaching entrepreneurs to use social media to grow their businesses, I can honestly say the thing I am asked most is "What is a hashtag?" People who are new to Twitter or Instagram look at the seemingly complex combination of characters, abbreviations and words and [...]
When it comes to content marketing and SEO, you make your own luck. There's really nothing LUCKY about social media marketing. Either you have a good idea, and execute on it, or you don't. There are certain things you can do to help your content resonate in a way [...]
