What strategies do you use in your marketing as a small business owner? Listen to this full-of-impact episode with Mark Schaefer, one of the world’s leading marketing futurists, where he talks about being relevant in your content and human in marketing.
Key points in this episode:
- Getting to know Mark and his bees
- Discussing the term “thought leader”
- What it means to be “spiky” in your content
- “The most human company wins” explanation
- The person is the brand
- Parasocial relationships
- Doing uncomfortable things in business
- Mark’s one piece of advice in digital marketing for small business owners and solopreneurs
Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog and podcast — The Marketing Companion — are at the top of the charts in the marketing field.
Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups.
He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.
Customized for every audience, Mark’s inspiring and memorable programs specialize in marketing and strategies for content marketing, digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government.
Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.
Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a contributing columnist to The Harvard Business Review, and Entrepreneur Magazine.