The Essential Checklist

Your guide to ensuring your social media profiles are optimized for search.

Welcome to the world of FUN social media marketing.

Seriously, it can be fun. I love to show entrepreneurs how to make better use of social media in less time, while having fun doing it!

This guide identifies the most important places in each of the four networks to keep updated. Use this list annually, or quarterly, to ensure your messaging is consistent and nothing has changed or broken.

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Social Media Self-Audit Guide

Facebook
Twitter
Instagram
LinkedIn

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UNDERcomplicating social media for smart and successful small businesses.
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Necessary

Navigate the website, navigate the store

WordPress, Woocommerce, Jetpack

Advertising

advertising

Facebook, Twitter
Facebook pixel
Twitter personalization

Analytics

To track traffic and usage data

Google
Google
Google

Communication

opt-in, emails

MailChimp