Whether you are running a small business or a multinational corporation, every business needs to be on social media. Through it, you can build brand awareness, fill your funnel, generate new leads, as well as cooperate with customers. Innovative disruptors are continuing to emerge, developing day by day, even hour by hour. Being on top of your industry is not a guarantee that you will stay there forever. Therefore, it is crucial for your business to analyze social media in order to better understand existing and potential customers.