Why I’d Write a Guest Post – an Authority Play
Of all the ‘Wild West’ SEO (search engine optimization), authority and backlinks may be the most notorious. I recently sat in on an industry brainstorm with roughly twenty SEOs and marketing-savvy business owners. They were well versed in research, optimizations, and emerging algorithm complexities, but when it came to site authority – crickets. The state of a site’s authority is relegated to ‘organic outcomes’; its backlinks to the arena of increasingly scarce and scattered experts (and often associated with link farms/less-than-savory SEO activities).
