I definitely espouse the philosophy that one should just. get. started. no matter what equipment you have. Seriously. Thinking you have to have all the perfect equipment before you can start creating your own videos, podcast or other content is simply procrastination at work. You CAN get started with [...]
When it comes to content marketing and SEO, you make your own luck. There's really nothing LUCKY about social media marketing. Either you have a good idea, and execute on it, or you don't. There are certain things you can do to help your content resonate in a way [...]
Do you look at your social media the same way I look at gardening? You absolutely hate social media, but you know to have a successful business in today's marketing landscape you most likely have to have a minimum social media presence? This one's for you!
You can’t force love. It’s either there or it isn’t. But you can push it away. If you want your followers to fall in love with you, there are a few basic tenets you must follow. Break these rules and you could be travelling the tunnel of love all [...]
In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn't your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for [...]
If "selling" is your main goal for social media, it's time to make a change. I can think of at least 12 different social media goals you could choose from and not a single one of them is "sales". I maintain if you work on some of these other [...]
This week we're talking about how and why a small business should consider blogging. We covered the different types of blogging platforms, different reasons to blog and even ways to come up with content ideas. The two biggest reasons for a small business to blog are to tell a [...]
What is content curation? We discuss why you should be doing it for your business, as well as tips, strategies and processes for making it less daunting!
We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you're going to take time away from your busy work schedule, and financial resources from other business building activities, you [...]
