creating content your followers will love infographic

Top 5 Tips for Creating Content Your Followers will Love

You can’t force love. It’s either there or it isn’t. But you can push it away. If you want your followers to fall in love with you, there are a few basic tenets you must follow. Break these rules and you could be travelling the tunnel of love all [...]

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Winning Local Content: Halifax Harbour Bridges

It's been a while since I shared a good, local content example on the blog. This week I happened on a video from Halifax Harbour Bridges that I think is worthy of sharing. Here is, let's be honest, a pretty boring topic...the bridges that connect two of the communities [...]

Content Strategy graphic

Content Strategy: To Educate

In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn't your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for [...]

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The Social Coast Episode 5: The How and Why of Blogging for Business

This week we're talking about how and why a small business should consider blogging. We covered the different types of blogging platforms, different reasons to blog and even ways to come up with content ideas. The two biggest reasons for a small business to blog are to tell a [...]

10 Ways to Get Social Media Content from a Conference

We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you're going to take time away from your busy work schedule, and financial resources from other business building activities, you [...]

social media book review YOUTility

Book Review: Youtility by Jay Baer

If you are struggling with creating content for your blog and/or social media profiles, you NEED to read Youtility by Jay Baer. His latest best-seller will show you the path to social media marketing so useful people would be willing to pay for it.