Social media bird on movie set with megaphone

10 Pieces of Equipment DIY Social Media Marketers Need to Improve their Content

I definitely espouse the philosophy that one should just. get. started. no matter what equipment you have. Seriously. Thinking you have to have all the perfect equipment before you can start creating your own videos, podcast or other content is simply procrastination at work. You CAN get started with natural lighting and the cell phone in your pocket.  I’ve been creating videos for a few years now and I’ve only ever used natural lighting and my phone until this year when I finally bought a ring light! When you’re ready for an upgrade, or to polish your look and sound a bit, here are a few things to consider.

Two social media birds in love

Top 5 Tips for Creating Content Your Followers will Love

You can’t force love. It’s either there or it isn’t. But you can push it away. If you want your followers to fall in love with you, there are a few basic tenets you must follow. Break these rules and you could be travelling the tunnel of love all by your lonesome.

social media trends graphic

Content Strategy: To Educate

In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn’t your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for your content when you are trying … Read more

social media trends graphic

Content Strategy: Be the Expert

If “selling” is your main goal for social media, it’s time to make a change. I can think of at least 12 different social media goals you could choose from and not a single one of them is “sales”. I maintain if you work on some of these other goals, the sales will follow. But if you begin with a goal of sales, these other things will not naturally fall into place. If your goal on social media is to be the expert in your field/community/industry/company, then advertising you are the expert just won’t cut it. You have to prove you are the expert and you’ll need a content strategy to support that goal.

social coast graphic design for social media

The Social Coast Episode 5: The How and Why of Blogging for Business

This week we’re talking about how and why a small business should consider blogging. We covered the different types of blogging platforms, different reasons to blog and even ways to come up with content ideas. The two biggest reasons for a small business to blog are to tell a brand story and for SEO. There are, of course, many other reasons to blog, but for a business who is looking into blogging, these are key. Have a listen to the replay above, and check out the resources we mentioned.

10 Ways to Get Social Media Content from a Conference

We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you’re going to take time away from your busy work schedule, and financial resources from other business building activities, you need to recoup what you’ve spent in other ways.