Sometimes being a marketing professional in Canada is frustrating. All the stats, all the case studies, all the info is based in the US. Yeah, we’re similar, but, well… we’re really quite different, too. I decided to search out some of the best Canadian marketing blogs for you to save you a little time. Some of these will be familiar, I’m sure, but I’ve found several that are new to me, and hopefully to you as well!
Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business owner will look at me skeptically as if to ask “Are you nuts?” There is a belief out there that giving information away for free will result in lost business. The idea being that if you explain everything on a blog, or in an ebook, for free, nobody will need to buy your services. But that’s just wrong!
There’s been a lot of talk about blogging in my circles in Halifax lately. Why do you blog, how to blog, how much to blog, and so on? One thing that seems so foreign to new business bloggers is how they can recycle their content in their newsletters and on social media. Blogging can cut … Read more