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Social Media and Customer Care (Infographic)

Social media is a great avenue for customer service. Your social customer care policies and processes should follow the same basic principles your in-store or telephone-based policies do. Your customer doesn't want to feel less important because they've chosen to contact you on social media. Here are a few tips [...]

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Social Media Audit-Common Themes

One of the social media management services I have been called on to do often is a social media audit - a thorough look at a client's social profiles, resulting in a report of strengths, weaknesses, opportunities, and threats. Here are some of the most common missed opportunities for [...]