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7 Simple Ideas for Increasing Engagement in a Facebook Group

Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me to a Group without asking me, ESPECIALLY when it’s for product sales. However, this Facebook Group was for a cause near and dear to my friends and for a product I actually use and enjoy, so I didn’t immediately leave.

At first I just scrolled past the posts from the Group. Once or twice I chimed in if I felt like it, but mainly I was just not leaving in order to not hurt my friends’ feelings…because it was about the cause. Then one day I looked at this Group in a totally different way.

12 Pages to Follow for Social Media Advice

12 Most Attainable Social Media Goals for Your Business

Social media goals aren’t all about sales. Would you believe some companies use social media purely for awareness or customer service? Read along to find inspiration for your social media goals other than sales. You might be surprised.

How to Tell if Someone has Bought Likes on Facebook

I really got my knickers in a knot yesterday when I saw someone promoting himself as some kind of social media superstar. This person claims to have the largest Facebook following for his industry in Atlantic Canada. Well, I *HAD* to go check that out. Sure enough, this page, for a local service in a … Read more

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How Can Live-Tweeting Events Help a Small Business?

It’s commonplace now for conferences and awards shows to be “live tweeted” by attendees and for that activity to be encouraged by the organizers. Sure it’s fun for those of us stuck at home to follow along as friends and colleagues win awards or heckle a speaker, or maybe pick up a few wise words from a great sold out speaker, but have you considered the benefits to your business or event?

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Anyone Can Find Business on Twitter

That’s right… ANYONE. The next time someone says “Twitter is just a bunch of nonsense” I want you to share a link to this post. Here’s an example of someone looking for a freakin’ floor waxer on Twitter. And you know what? Within two hours he had a recommendation for one and a reply from … Read more

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How to See Who RTd Your Content

One of the downfalls to using a 3rd party dashboard as your everyday access point for Twitter is that it’s not always easy to see who RTd your content. If they’ve tagged @anitakirkbride then of course I’m going to see it pop up as a mention, but if they haven’t, it’s a little harder. Twitter … Read more

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Social Media Audit-Common Themes

One of the social media management services I have been called on to do often is a social media audit – a thorough look at a client’s social profiles, resulting in a report of strengths, weaknesses, opportunities, and threats. Here are some of the most common missed opportunities for small businesses in the social space. … Read more