Nothing we did is a state secret. We learned from the best! Here are the best tips I have to pass along if you find yourself trying to win a voting competition through social media.
Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me [...]
Social media goals aren't all about sales. Would you believe some companies use social media purely for awareness or customer service? Read along to find inspiration for your social media goals other than sales. You might be surprised.
A self-defined social media expert is sitting in your office. They're talking circle around you and you need to know what questions to ask? Pull up this article.
I really got my knickers in a knot yesterday when I saw someone promoting himself as some kind of social media superstar. This person claims to have the largest Facebook following for his industry in Atlantic Canada. Well, I *HAD* to go check that out. Sure enough, this page, [...]
It’s commonplace now for conferences and awards shows to be “live tweeted” by attendees and for that activity to be encouraged by the organizers. Sure it’s fun for those of us stuck at home to follow along as friends and colleagues win awards or heckle a speaker, or maybe [...]
I often am asked to give advice for non-profits and charities on how to use the various social networks to promote their cause or raise more funds. I don't have the secret sauce, but there are a few things any NPO can do to improve its chances. What the NPO [...]
That's right... ANYONE. The next time someone says "Twitter is just a bunch of nonsense" I want you to share a link to this post. Here's an example of someone looking for a freakin' floor waxer on Twitter. And you know what? Within two hours he had a recommendation for [...]
One of the downfalls to using a 3rd party dashboard as your everyday access point for Twitter is that it's not always easy to see who RTd your content. If they've tagged @anitakirkbride then of course I'm going to see it pop up as a mention, but if they [...]
One of the social media management services I have been called on to do often is a social media audit - a thorough look at a client's social profiles, resulting in a report of strengths, weaknesses, opportunities, and threats. Here are some of the most common missed opportunities for [...]