How to Fix a Typo in Your Social Media Posts

How to Specify Which Image Facebook Uses for Your Website

Have you ever tried to share something from your website to Facebook only to have the image cropped funny, or have Facebook not share an image at all? It’s so frustrating to spend your valuable time creating great content on your website or blog and then have it look terrible when shared because you can’t figure out how to specify which image Facebook uses for your website…or how to make it the right size.

Good news…there is a simple two-step solution: design the right size image and upload it to the right place on your website. Sounds simple, right?

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How to Avoid 9 Scary Social Media Marketing Mistakes Small Businesses Make

Incredibly after 10 years in the business, I still see small businesses making the same social media marketing mistakes over and over. Every time I do audits, every time I do workshops and every time I do one-on-one training I see half-baked plans, lack of consistency and missing information. Regular auditing can catch some of these things, but some of these social media marketing mistakes take a little more effort.

Twirp Choosing Facebook Group at a crossroad

Facebook Paradigm Shift: Do I Need a Facebook Group to be Successful?

May 2019 marks the start of a major paradigm shift for Facebook and the 80 million small business owners who depend on it to market their products and services. At the annual Facebook developers conference Mark Zuckerberg announced the shift by telling attendees Facebook will become focused on privacy and helping people build spaces and relationships where they can feel free to be themselves. One of the ways Facebook plans to accomplish this is by revamping the site and apps to prioritize Facebook Groups.

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5 Ways to Separate Personal and Professional on Social Media

A question new-to-social-media-entrepreneurs often ask is “How do I keep my personal life separate from my business life?” They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very personal life. Some people opt to simply not use social media personally, but many entrepreneurs do want to keep in touch with family and friends at a personal level on Facebook. Here is what I tell them about keeping things personal and professio

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9 Ways You Can Talk to Customers on Facebook

Did you know there is more than one way to talk to customers on Facebook? Business Pages are the most common and usually the first thing we recommend you set up for your business, but there are several other ways you can communicate with potential and existing customers on the platform. Here’s a breakdown of the different Facebook venues you can take advantage of for your business.

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Why you should have a Business Page, not a Profile, for your business.

When Facebook began, businesses and charities had no choice but to set up a “profile” if they wanted to interact with others as their brand. Today, you have several choices available. However I still receive invitations to “friend” charities and to join groups for local businesses.

Facebook Business Pages: It’s Personal

With all the new businesses starting up in Halifax we’re seeing more and more local businesses join Facebook and Twitter. In turn, I seem to be getting more and more questions about the best way to set up a Facebook business page. Even more disturbing to me is when I hear that another social media … Read more

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