Facebook Groups

Twirp Choosing Facebook Group at a crossroad

Facebook Paradigm Shift: Do I Need a Facebook Group to be Successful?

July 11, 2022May 22, 2019 by Anita Kirkbride

May 2019 marks the start of a major paradigm shift for Facebook and the 80 million small business owners who depend on it to market their products and services. At the annual Facebook developers conference Mark Zuckerberg announced the shift by telling attendees Facebook will become focused on privacy and helping people build spaces and relationships where they can feel free to be themselves. One of the ways Facebook plans to accomplish this is by revamping the site and apps to prioritize Facebook Groups.

Categories Social Media Advice Tags Facebook, Facebook Business Pages, Facebook Groups, small business

9 Ways You Can Talk to Customers on Facebook

December 29, 2021May 10, 2017 by Anita Kirkbride

Did you know there is more than one way to talk to customers on Facebook? Business Pages are the most common and usually the first thing we recommend you set up for your business, but there are several other ways you can communicate with potential and existing customers on the platform. Here’s a breakdown of the different Facebook venues you can take advantage of for your business.

Categories Social Media Advice Tags Facebook, Facebook Advertising, Facebook Business Pages, Facebook Groups

increasing engagement in a Facebook Group graphic

7 Simple Ideas for Increasing Engagement in a Facebook Group

October 28, 2018May 19, 2015 by Anita Kirkbride

Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me to a Group without asking me, ESPECIALLY when it’s for product sales. However, this Facebook Group was for a cause near and dear to my friends and for a product I actually use and enjoy, so I didn’t immediately leave.

At first I just scrolled past the posts from the Group. Once or twice I chimed in if I felt like it, but mainly I was just not leaving in order to not hurt my friends’ feelings…because it was about the cause. Then one day I looked at this Group in a totally different way.

Categories Social Media Advice Tags engagement, Facebook Groups, Social Media for Small Business, social media strategy