haliblab episode 27

Ep 27: Using Social Media to Promote and Build with Michelle McCann

Join me for the season finale of HaliBlab with guest Michelle McCann of Bold and Italic Social Communications as we recap our trip to Social Media Marketing World. We share where social media is headed, according to the experts (and learn that Facebook couch auctions are a thing)! Find Michelle at.. Website: www.boldanditalic.ca Facebook: fb.com/boldnitalic … Read more

haliblab episode 25

Ep 25: Saving Vintage Decor and Accessories from the Landfill with Brigid Milway

On HaliBlab episode 25, meet the multi-passionate entrepreneur who’s saving vintage home decor and accessories from the landfill. Brigid Milway owns What, These Old Things? and runs a social media consultancy on the side, while managing a home with two young children. Find Brigid on… Facebook: www.facebook.com/Whattheseoldthings Instagram: www.instagram.com/whattheseoldthings Twitter: twitter.com/theseoldthings Website: whattheseoldthings.com Check out … Read more

haliblab episode 20

Ep 20: Going Viral with Katelyn Bourgoin

Episode 20 of HaliBlab features Katelyn Bourgoin, the queen of qualitative customer research. She shares what it’s like to have a tweet or two go viral. Find Katelyn on: Facebook: https://www.facebook.com/kbourgoin Twitter: https://twitter.com/KateBour Instagram: https://www.instagram.com/katebourgoin Check out this episode!

Twirp SEO Tips graphic

SEO Tips for Local Businesses

You may have heard the hullabaloo surrounding Dean’s Flowers, a local, independent flower shop who has attracted some unwanted attention from a big, online competitor. I asked several SEO experts for their tips on what Holly could do to combat the grey hat tactics being used against her business. These SEO tips will help anyone trying to improve their search results!

Finding Leads with Twitter Advanced Search: Hali-day Edition

So many small businesses in Halifax think their clients are not on Twitter. They’re automating their Twitter presence because it’s the easy way to get content on there. But easy on Twitter doesn’t work. Automation won’t help you find the client conversations you should be part of. Here are just a few conversations I found in the last two weeks, by doing very simple searches, that local businesses could be part of.

Social Media Strategy for anti-heroes promotional graphic with logo and photo of Anita Kirkbride, the facilitator. Features: self-paced, online, focuses on you, not one-size-fits-all. Click for more information.