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8 Types of Hashtags Every Small Business Owner Should be Using

After 9 years of teaching entrepreneurs to use social media to grow their businesses, I can honestly say the thing I am asked most is “What is a hashtag?” People who are new to Twitter or Instagram look at the seemingly complex combination of characters, abbreviations and words and feel like it’s a completely new language they must learn. The good news is hashtags are actually quite simple.

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Instagram Tips from THE Instagram Expert at Social Media Marketing World

When I returned from the conference I shared a lot of my new Instagram knowledge with my sister, Shari Tucker, who is a travelling photographer and travel agent. Just hearing what she does you know she is the perfect candidate for a rockin’ Instagram account, don’t you? I told her all of this stuff in one major brain dump of a message. One week later, she had a huge, exciting business lead. ONE WEEK. You can find leads on Instagram, too!

Live Tweeting Superbowl 48: Winners and Losers

While I watched the game, and flipped through the US commercials online, I was also following the #SB48 discussions on Twitter, through a real-time stream in my Hootsuite dashboard–this is one of the reasons I love Hootsuite. Every once in a while, a brand tweet would break the monotony of the Broncos hate or the Seahawks gloating. Unfortunately, not all of the hashtag hijacking was relevant, or well done.

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How Can Live-Tweeting Events Help a Small Business?

It’s commonplace now for conferences and awards shows to be “live tweeted” by attendees and for that activity to be encouraged by the organizers. Sure it’s fun for those of us stuck at home to follow along as friends and colleagues win awards or heckle a speaker, or maybe pick up a few wise words from a great sold out speaker, but have you considered the benefits to your business or event?

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Streamlining Your Twitter Experience

If you’ve had the chance to attend any of my social media workshops, or hear me speak, or probably any other social media expert, you’ll likely have heard me say you cannot be successful on Twitter by following a handful of people. To use Twitter for business purposes, you’ll need to follow, and be followed … Read more

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