After 9 years of teaching entrepreneurs to use social media to grow their businesses, I can honestly say the thing I am asked most is “What is a hashtag?” People who are new to Twitter or Instagram look at the seemingly complex combination of characters, abbreviations and words and feel like it’s a completely new language they must learn. The good news is hashtags are actually quite simple.
When I returned from the conference I shared a lot of my new Instagram knowledge with my sister, Shari Tucker, who is a travelling photographer and travel agent. Just hearing what she does you know she is the perfect candidate for a rockin’ Instagram account, don’t you? I told her all of this stuff in one major brain dump of a message. One week later, she had a huge, exciting business lead. ONE WEEK. You can find leads on Instagram, too!
While I watched the game, and flipped through the US commercials online, I was also following the #SB48 discussions on Twitter, through a real-time stream in my Hootsuite dashboard–this is one of the reasons I love Hootsuite. Every once in a while, a brand tweet would break the monotony of the Broncos hate or the Seahawks gloating. Unfortunately, not all of the hashtag hijacking was relevant, or well done.
We understand that starting out on a new social network can be daunting, especially Twitter. Over the past few years we've written a few posts to help you learn the ropes; Like how to choose your Twitter handle and who you should follow, talking to people, hashtags and more! To make it even easier for … Read more
It’s commonplace now for conferences and awards shows to be “live tweeted” by attendees and for that activity to be encouraged by the organizers. Sure it’s fun for those of us stuck at home to follow along as friends and colleagues win awards or heckle a speaker, or maybe pick up a few wise words from a great sold out speaker, but have you considered the benefits to your business or event?
If you’ve had the chance to attend any of my social media workshops, or hear me speak, or probably any other social media expert, you’ll likely have heard me say you cannot be successful on Twitter by following a handful of people. To use Twitter for business purposes, you’ll need to follow, and be followed … Read more