Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here's why.
If Hootsuite is your main social media management dashboard, you're going to want to know how to manage Twitter lists in Hootsuite. It's not difficult, but all of the Twitter list functions are a bit hidden. I've written a tutorial for creating Twitter Lists in Hootsuite and adding and [...]
Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have [...]
Nothing we did is a state secret. We learned from the best! Here are the best tips I have to pass along if you find yourself trying to win a voting competition through social media.
Like anything else, you can't say you're successful if you can't measure that success. If you can't remember exactly which campaigns you want to track and how they were worded, you'll end up with three versions of each campaign, which will make your analysis more difficult in the end.
I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have [...]
Just yesterday I had a 'hootgasam'... you know... where Hootsuite adds a new function and you get over-excited about it? I was working on community management for my clients, uploading photos for the specials later this week, when BAM, there was a new feature staring back at me.
If you've had the chance to attend any of my social media workshops, or hear me speak, or probably any other social media expert, you'll likely have heard me say you cannot be successful on Twitter by following a handful of people. To use Twitter for business purposes, you'll [...]