Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here's why.
If Hootsuite is your main social media management dashboard, you're going to want to know how to manage Twitter lists in Hootsuite. It's not difficult, but all of the Twitter list functions are a bit hidden. I've written a tutorial for creating Twitter Lists in Hootsuite and adding and [...]
If you are doing any decent amount of social media marketing for your own business, or for others, you've probably already tried a scheduling system or two to help with the workload. Maybe you've felt it's wrong to schedule content and you gave up? Or maybe you just didn't [...]
Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have [...]
Nothing we did is a state secret. We learned from the best! Here are the best tips I have to pass along if you find yourself trying to win a voting competition through social media.
Like anything else, you can't say you're successful if you can't measure that success. If you can't remember exactly which campaigns you want to track and how they were worded, you'll end up with three versions of each campaign, which will make your analysis more difficult in the end.
I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have [...]