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What is “Influencer Marketing” and How Can a Small Business Use it?

Influencer marketing is the buzzword of the year…and maybe even the past couple of years. It is most often associated with professional bloggers, but that’s not the only type of influencer out there. Influencer marketing is also often thought to be expensive, and something only large companies can employ, but that’s not the case at all.

Social Media Strategy for anti-heroes promotional graphic with logo and photo of Anita Kirkbride, the facilitator. Features: self-paced, online, focuses on you, not one-size-fits-all. Click for more information.

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Necessary

Navigate the website, navigate the store

WordPress, Woocommerce, Jetpack

Advertising

advertising

Facebook, Twitter
Facebook pixel
Twitter personalization

Analytics

To track traffic and usage data

Google
Google
Google

Communication

opt-in, emails

MailChimp