When it comes to social media, Instagram is arguably one of the top platforms. It is so easy to share posts, interact with your followers and use tools such as Reels and Stories to boost your brands presence. There are a number of ways to boost engagement on Instagram, including the six ideas features in this post.
Have you noticed some Instagram profiles have a funky row of circles just under their bios, and if you click on them, they look an awful lot like Instagram Stories? Well, that’s because they ARE Instagram Stories that have been saved to Stories Highlights. Unfortunately not everyone has access to the Instagram Stories Highlights feature yet (June 2018). But, when you are granted the feature, here’s what you need to get ready.
Attention seekers on Instagram, listen up. STOP using Instagram photo tags to get my attention! You got my attention alright…but it’s not good attention. You’re annoying me. This unwanted advance makes me want to bury your quite legitimate efforts rather than repost them, or call you to work with us. There is a right way, and a VERY wrong way to use Instagram photo tags. If you’re new to the platform, I’ve got some pretty pointed thoughts for you.
Did you know there is more than one way to talk to customers on Instagram? Believe it or not, it’s not all about the one photo and amazing description with 30 hashtags. That used to be the only thing Instagram had…then Facebook bought it and started adding features. Instagram has come a long way and gives us multiple ways to engage with our audiences now.
If you’re already using Instagram, Twitter and Facebook to share photos of your business, you’re probably trying to find ways to streamline your time on social media. Using a dashboard like Hootsuite is a big help, especially in taming the fire hose that is a Twitter newsfeed. One of the common ways to shortcut the work is to use the sharing button on Instagram. If you’re posting on Instagram, it’s simple to click on the Facebook and Twitter buttons and consider that your post to those networks for the day. Just because it’s a common way to share Instagram Photos to Twitter doesn’t mean it’s the best way to do it!
Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have a simple way to schedule Instagram posts through Hootsuite.