Why I Finally Left My Favourite Social Media Scheduling Tool
Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here's why.
Can We Please Just Stop Trying to Automate Engagement on Social Media?
Automating your Instagram comments may seem like a great shortcut to save you time, but I guarantee it will hurt your brand more than it's worth.
Social Media Automation Tips to Totally Kill It
Good and bad social media automation is all around us. You have to decide how much you are comfortable with. Thoughts on where you should draw the line.
Do I Really Need to Post During Summer Vacation?
for many businesses, especially consultants, summer is traditionally a slower time for business as many clients are on vacation themselves, or herding their children off to summer activities. As a social media consultant, I definitely see a major slow down over the months of summer and I try to [...]
Responsible Scheduling: An Automation Philosophy
Some social media experts still vehemently oppose any kind of scheduling, duplication, cross posting or automation. Responsible scheduling is the philosophy of using the best features of scheduling programs while keeping engagement top of mind.