If you are doing any decent amount of social media marketing for your own business, or for others, you've probably already tried a scheduling system or two to help with the workload. Maybe you've felt it's wrong to schedule content and you gave up? Or maybe you just didn't [...]
Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here's why.
Automating your Instagram comments may seem like a great shortcut to save you time, but I guarantee it will hurt your brand more than it's worth.
Good and bad social media automation is all around us. You have to decide how much you are comfortable with. Thoughts on where you should draw the line.
for many businesses, especially consultants, summer is traditionally a slower time for business as many clients are on vacation themselves, or herding their children off to summer activities. As a social media consultant, I definitely see a major slow down over the months of summer and I try to [...]
Some social media experts still vehemently oppose any kind of scheduling, duplication, cross posting or automation. Responsible scheduling is the philosophy of using the best features of scheduling programs while keeping engagement top of mind.
