leaving hootsuite graphic Twirp Communications

Why I Finally Left My Favourite Social Media Scheduling Tool

Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here's why.

post during summer vacation

Do I Really Need to Post During Summer Vacation?

for many businesses, especially consultants, summer is traditionally a slower time for business as many clients are on vacation themselves, or herding their children off to summer activities. As a social media consultant, I definitely see a major slow down over the months of summer and I try to [...]

Responsible Scheduling Graphic

Responsible Scheduling: An Automation Philosophy

Some social media experts still vehemently oppose any kind of scheduling, duplication, cross posting or automation. Responsible scheduling is the philosophy of using the best features of scheduling programs while keeping engagement top of mind.