If you’re new to business or you’re working a side hustle, let me save you some time and heartache. I’ve spent an entire decade as a solopreneur/small business owner now, freelancing in social media training and consulting. While I’ve learned much about social media, of course, I’ve also learned a few lessons about being in business. These are some of the things I see new business owners struggling with every day and while I’m certainly not perfect at any of this, I’ve come a long way in 10 years.
Templates for social media plans are all over the internet. Whether you’re a florist or a car dealer, I’m betting you can find a social media plan template that is made just for you…and everyone else in your industry. Templates can be helpful to get your creative juices flowing, but how can you expect to make your business be seen above all the digital noise if you’re using the same template as everyone else? In the decade (yikes that makes me feel old) I’ve been coming up with social media plans for small businesses, and managing them, I’ve learned a few things about how to love the plan you have.
Have you noticed on someone else’s Facebook Page there’s a little box that pops up on and suggests questions for you to ask? Or perhaps you’ve sent off a message to a Page only to receive an instant message back letting you know your message was received? Many small businesses have not taken the time to set up these very useful features in Facebook and their popup boxes suggest I ask questions that simply do not fit the business. Facebook’s automated responses are very easy to set up, can help build trust and credibility on your page, and will definitely save you time in the long run.
May 2019 marks the start of a major paradigm shift for Facebook and the 80 million small business owners who depend on it to market their products and services. At the annual Facebook developers conference Mark Zuckerberg announced the shift by telling attendees Facebook will become focused on privacy and helping people build spaces and relationships where they can feel free to be themselves. One of the ways Facebook plans to accomplish this is by revamping the site and apps to prioritize Facebook Groups.
Join me for the season finale of HaliBlab with guest Michelle McCann of Bold and Italic Social Communications as we recap our trip to Social Media Marketing World. We share where social media is headed, according to the experts (and learn that Facebook couch auctions are a thing)! Find Michelle at.. Website: www.boldanditalic.ca Facebook: fb.com/boldnitalic … Read more
On episode 26 of HaliBlab: A Halifax Small Business Podcast, meet Jessie Harrold, coach, mentor, doula & author. She offers mentorship & retreats, guides wilderness quests, and occasionally rushes off in the night to attend a birth. Find Jessie on… www.facebook.com/jessie.es.harrold www.instagram.com/jessie.es.harrold www.JessieHarrold.com Join me for the next round of the No BS Social Media … Read more
On episode 24 of HaliBlab, I’m talking to an entrepreneur who is trying to save the world, one reusable product at a time. Join me as I chat with Shannon Shields of Body Honour about her entrepreneurial endeavours making reusable feminine hygiene products, and trying to save our planet. Find Shannon on… Facebook: www.facebook.com/bodyhonourproducts Instagram: … Read more
For Episode 23 of HaliBlab: A Halifax Small Business Podcast, meet our guest, Victoria McIntosh, an online privacy specialist. She helps organizations manage the data they collect and control who has access to it. We discuss online privacy, passwords, browsers, and more to help you be secure online in both your business and your life. … Read more
How does a Toronto-based sales and marketing leader end up owning a personal fitness studio in Halifax? Join me for Episode 22 of HaliBlab: A Halifax Small Business Podcast to see what brought 9Round owner Mike Cadden to the Maritimes and learn how his gym is different than all the others! Find 9Round Halifax … Read more
Episode 21 of HaliBlab: A Halifax Small Business Podcast features Cora Cole, a true disruptor and innovator in the academic research industry. Did you know that a high percentage of all research completed never gets published? Think about the knowledge that could be shared if there was only a way to publish that research … Read more