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Social Media Marketing World 2016: Top Takeaways

For the second year, I’ve been fortunate to attend Social Media Examiner’s annual conference, Social Media Marketing World. Last year I focused my time on learning more about Instagram and SEO. This year I focused on Snapchat and storytelling. What a difference a year can make! Here are my top takeaways from this year’s event.

10 Ways to Get Social Media Content from a Conference

We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you’re going to take time away from your busy work schedule, and financial resources from other business building activities, you need to recoup what you’ve spent in other ways.

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Instagram Tips from THE Instagram Expert at Social Media Marketing World

When I returned from the conference I shared a lot of my new Instagram knowledge with my sister, Shari Tucker, who is a travelling photographer and travel agent. Just hearing what she does you know she is the perfect candidate for a rockin’ Instagram account, don’t you? I told her all of this stuff in one major brain dump of a message. One week later, she had a huge, exciting business lead. ONE WEEK. You can find leads on Instagram, too!

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Social Media Marketing World 2015: Top 10 Takeaways

Not only were many of the world’s biggest and brightest thought leaders from the social media and digital industries present (Guy Kawasaki, Mari Smith, CS Penn, Marcus Sheridan, Jay Baer, Chris Brogan, and so on, and so on), they were accessible, approachable and helpful. I attended sessions on Facebook Advertising, Instagram, Pinterest, marketing, blogging, SEO and more. I am rejuvenated and raring to go.

Social Media Strategy for anti-heroes promotional graphic with logo and photo of Anita Kirkbride, the facilitator. Features: self-paced, online, focuses on you, not one-size-fits-all. Click for more information.