Having worked with several local Halifax charities on social media, I know that many board members are just scratching the surface of social media. They’ve just joined because they know they need to for their charity work. Or they’re only there to keep up on the antics of their children or grandchildren. If you want to have a successful social media campaign, whether it’s to raise funds, win a voting contest, crowdfund, sell event tickets or advocate for services, you need to ensure your supporters know what to do.