Social Media Can Be Fast, Cheap or Good. But Not All Three.

Social media is time-consuming. It's as much art as it is technology. It's new and complex and frustrating. Every business owner feels that way at some time or another. When I'm coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to [...]

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How Small Businesses in Halifax are Winning at Social Media

Have you rushed out to buy your first bag of #stormchips yet? No, I mean the real #stormchips from Covered Bridge Potato Company. Yes, #stormchips are a real product now. Amazing things come from listening to people on social media. Get inspired by this one example.

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How to Use Social Media Quizzes to Collect Leads

Everyone wants to know how to build their list--how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a [...]

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Tips for Managing Risk in Social Media

Social media is an effective, low-cost and low barrier marketing tactic. Perhaps because the barrier to entry is so low, the risk is quite high. As a social media consultant I firmly believe the benefits of social media marketing outweigh the risks. Here are a few of my best [...]

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5 Ways You Can Talk to Customers on Instagram

Did you know there is more than one way to talk to customers on Instagram? Believe it or not, it's not all about the one photo and amazing description with 30 hashtags. That used to be the only thing Instagram had...then Facebook bought it and started adding features. Instagram [...]

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How to Manage a Facebook Messenger Room

Facebook Messenger Rooms are a great way to communicate with people you may not otherwise be connected to on Facebook, but there are some pitfalls awaiting those who choose to open and manage a room. Recently I opened the Social Media Halifax room (click to join) to give small [...]

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When’s the Best Time to Post? Here’s the Definitive Answer

Google returns over 943 million results when you search for "What is the best time to post". Over 943 MILLION! WHEEEEEE-EW. That's a lot of people, writing a lot of opinions on when the best time to post your content is on social media. Every article uses a different [...]

Social Media Strategy: Giving it all away for free on your blog

Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business [...]

35 Ways to Promote Your Social Media Profiles

35 Ways to Promote Your Social Media Profiles

You've started a new business and now it's time to let people know about it. Social media is likely the first thing you're thinking about these days. Once you have the social media profiles set up how do you let people know where to find you? I've updated an [...]