How to Prepare for the Next #FacebookDown
Did the most recent Facebook, Instagram and WhatsApp outage scare you? Are you prepared to find another way to talk to your customers? Here are a few tips for preparing for the next outage.
Social Media for Small Business
How to Fix a Typo in Your Social Media Posts
Don’t you hate it when you make a typo? It’s even worse when you notice the mistake and can’t figure out how to edit your typo on social media. There are ways to fix typos on every network, although they may not be ideal. Here’s how to fix a mistake on the main social networks.
7 Tips to Make Your Online Marketing Accessible to Everyone
One in five Canadians and one in four Americans have a disability. A disability isn’t always negative, but our environments make it challenging for everyone to enjoy the same resources. This week is National Accessibility Week (May 30-Jue 5, 2021) so I’m using this space to talk to small businesses about improving the accessibility of their social media and online marketing.
Social Media: 7 Ways To Slow The Scroll
If you’re trying to get peoples’ attention on social media, you’re going to need them to ‘slow the scroll’ and actually look at your content. Here are a few things you can do to help with that.
Setting Your Website Up for Social Media Success
In most marketing models, your website is the heart of your business and social media is the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you’ve written, or check out your products. We often think of social media as standing alone in this but really, if you want want to be efficient, you need to set up your website for social media success, too.
10 Places to Get Your Social Media Questions Answered
Google isn’t the only place to get your urgent social media questions answered. Get this list of 10 places, with lots of social media resources linked, to get your social media questions answered today.
How to Safely Add an Admin to Any Social Media Profile
As your business grows you might consider outsourcing social media management to save yourself some time. It is imperative you practice safe sharing when it comes to your social media profiles. Giving your password to a virtual assistant can backfire on some networks, and if everyone is logging into one account it can become impossible to tell who posted what when there is an issue.
Why You Are The Best Person To Manage Your Social Media Marketing
A few weeks ago I received a text message from a small business owner I had met a few times, but didn’t know all that well. She was feeling overwhelmed and under-educated about social media and wanted to know if I would take her on as a management client. She has an amazing line of natural, locally made beauty products and was in the process of scaling up her business. However, she had a backlog of products she was feeling pressured to sell and because her time was being spent on the scaling of the business, she hadn’t had anyone looking after the social media marketing for a while. Her content would be easy…she has goats! Goats are the new cats on social media.
Social Media Can Be Fast, Cheap or Good. But Not All Three.
Social media is time-consuming. It’s as much art as it is technology. It’s new and complex and frustrating. Every business owner feels that way at some time or another. When I’m coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to join me in this position.
“I’m looking for a loophole, a quick fix, the easy way to do this,” one person said to me.
Here are my thoughts on that view of social media.
How Small Businesses in Halifax are Winning at Social Media
Have you rushed out to buy your first bag of #stormchips yet? No, I mean the real #stormchips from Covered Bridge Potato Company. Yes, #stormchips are a real product now. Amazing things come from listening to people on social media. Get inspired by this one example.
