Social Media: 7 Ways To Slow The Scroll
If you're trying to get peoples' attention on social media, you're going to need them to 'slow the scroll' and actually look at your content. Here are a few things you can do to help with that.
Setting Your Website Up for Social Media Success
In most marketing models, your website is the heart of your business and social media is the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you've written, or check out your products. We often think of [...]
10 Places to Get Your Social Media Questions Answered
Google isn't the only place to get your urgent social media questions answered. Get this list of 10 places, with lots of social media resources linked, to get your social media questions answered today.
How to Safely Add an Admin to Any Social Media Profile
As your business grows you might consider outsourcing social media management to save yourself some time. It is imperative you practice safe sharing when it comes to your social media profiles. Giving your password to a virtual assistant can backfire on some networks, and if everyone is logging into [...]
Why You Are The Best Person To Manage Your Social Media Marketing
A few weeks ago I received a text message from a small business owner I had met a few times, but didn't know all that well. She was feeling overwhelmed and under-educated about social media and wanted to know if I would take her on as a management client. [...]
Social Media Can Be Fast, Cheap or Good. But Not All Three.
Social media is time-consuming. It's as much art as it is technology. It's new and complex and frustrating. Every business owner feels that way at some time or another. When I'm coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to [...]
How Small Businesses in Halifax are Winning at Social Media
Have you rushed out to buy your first bag of #stormchips yet? No, I mean the real #stormchips from Covered Bridge Potato Company. Yes, #stormchips are a real product now. Amazing things come from listening to people on social media. Get inspired by this one example.
How to Use Social Media Quizzes to Collect Leads
Everyone wants to know how to build their list--how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a [...]
Tips for Managing Risk in Social Media
Social media is an effective, low-cost and low barrier marketing tactic. Perhaps because the barrier to entry is so low, the risk is quite high. As a social media consultant I firmly believe the benefits of social media marketing outweigh the risks. Here are a few of my best [...]
5 Ways You Can Talk to Customers on Instagram
Did you know there is more than one way to talk to customers on Instagram? Believe it or not, it's not all about the one photo and amazing description with 30 hashtags. That used to be the only thing Instagram had...then Facebook bought it and started adding features. Instagram [...]