Sales in and of itself is not a good content strategy goal for most businesses. You need to build trust and authority before people are going to be willing to buy products or services from you through social media. Your social media presence may even be a back up [...]
In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn't your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for [...]
It's the beginning of a new year and we're all reading lots about all the new things we should be doing to market our businesses. Articles abound about social media goals and how to set them. There are three things I think every small business should focus on this [...]
Social media goals aren't all about sales. Would you believe some companies use social media purely for awareness or customer service? Read along to find inspiration for your social media goals other than sales. You might be surprised.