We need to stop believing all our time must meet the societal, capitalistic and patriarchial standard of being “productive”. You need time away from your business, and especially social media, to rest, relax and recoup. That’s why I take most evenings and weekends off completely. It took me a few years to get to this point, but it is possible to create your own work boundaries even if you’re an entrepreneur working by yourself. You deserve time off and so does your business.
So you’ve found yourself with some downtime? Whether it’s life in a pandemic or life on summer holidays, there are lots of things you could be doing during a slow period to improve your social media for when things pick back up. I’m talking about doing all the stuff you usually say you don’t have time for. Here’s a list of 10 things you can be doing right now to improve your social media presence when the economy picks up again.