If you are doing any decent amount of social media marketing for your own business, or for others, you've probably already tried a scheduling system or two to help with the workload. Maybe you've felt it's wrong to schedule content and you gave up? Or maybe you just didn't [...]
Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here's why.
Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have [...]
Social media doesn’t really take a “beach day”, so here are four options for managing your social media over the summer so you, too, can enjoy a trip to the beach (I’ll also accept cottage, lake, or second cousin twice removed’s house).
Some social media experts still vehemently oppose any kind of scheduling, duplication, cross posting or automation. Responsible scheduling is the philosophy of using the best features of scheduling programs while keeping engagement top of mind.
Social media is really no longer a choice for business owners. Every business needs to be doing something in the social media arena, and very likely more participating in more than one social network. Whether a business is marketing to other businesses or to consumers, potential customers are online [...]
Whether or not social media is right for your business is no longer the question. The real question now is "Which social media platform is right" for your business. While some businesses are content to excel at one platform, many businesses are managing several networks to promote their products [...]
Twitter...you either love it...or you're indifferent. I have yet to hear someone who is actually using it a decent amount and hates it. Businesses of all sizes and across all industries are using Twitter to reach new customers, build relationships with loyal customers, create new customer experiences and increase [...]