extreme closeup of a peacock feather with droplets of water sitting on top and the words Creating Educational Content for Social Media

Creating Educational Content for Social Media

One of the questions I get when I talk about creating educational content for social media is “But won’t my audience just take the information and do it themselves?” I’ll be honest, that is possible. But if they are the DIY type they weren’t likely going to buy from you anyhow, they just would have found a different expert who’s giving the information away. Now you are their expert for this information. WIN!

Unleash Your Inner Maverick: The Art of Becoming a Thought Leader

The other day a colleague told me I am a thought leader and I’ll admit it surprised me a bit. It has always been part of my social media strategy to position myself that way, but this was one of the first times someone had confirmed for me that my strategy was working. I do often share advice that is contrary to popular opinion and encourage entrepreneurs to do what is best for themselves in business. And while I often agree with things other experts are saying, I’m confident people see me at someone who has strong opinions and isn’t afraid to share them.

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Social Media Brand Awareness for Small Businesses

Brand awareness is also about the feelings and associations consumers have towards your brand. It’s the emotional and psychological relationship your customers have with your business. Think of it as the difference between recognizing a face in a crowd and knowing that person’s story, quirks, and favorite cake flavor.

15 Essential Social Media Objectives for Small Businesses

Discover the strategic roadmap for small businesses to conquer the social media landscape. Explore 15 essential objectives that transcend sales, empowering your brand to connect, engage, and thrive in the digital realm. Unlock the potential of social media for your small business today.

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Instagram Threads App: Undercomplicate it by Being Flawsome

Instagram Threads App has the social media world all a-titter (decidedly not a-Twitter). We haven’t seen this much excitement about a new platform since live video streaming app Periscope hit the interwebs. There are two types of people on Threads right now: those who are diving in, redistributing content and creating new relationships; and those who are too overwhelmed by the thought of a new platform. Here’s the best news you’ll hear all day about Instagram Threads: whenever a new platform comes along flawsomeness reigns supreme!

One-Click Content: Engage Your Audience Where They Are

One-click content is any piece of content that can be consumed entirely within a single click or tap. This can take many forms, such as a blog post that is displayed in its entirety on a social media platform, or a video that plays within a single frame on a website. The goal of one-click content is to remove barriers to engagement by providing users with the entirety of the piece of content within one click of seeing it.

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How to Choose the Best Social Media Platform For Your Small Business Needs

Social media is a powerful marketing tool, but to leverage it for your small business, you have to understand which platform best suits the needs of your company. With so many platforms and so little time, it is impossible to be active on every outlet. You can narrow down your choice and focus your efforts for the best ROI. In this article, we’ll walk you through the main considerations for choosing the best social media platform for your small business.

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3 Things Small Businesses Need to STOP Doing in Social Media Marketing

As a business owner you have to wade through a lot of garbage advice to find the gold. It reminds me of the icebreaker game Two Truths and a Lie, except it seems for every truth out there, you find two lies, and you’ve got to figure out which tactics can really help and who is lying to you.

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