social media strategy blog

How to Choose the Best Social Media Platform For Your Small Business Needs

Social media is a powerful marketing tool, but to leverage it for your small business, you have to understand which platform best suits the needs of your company. With so many platforms and so little time, it is impossible to be active on every outlet. You can narrow down your choice and focus your efforts for the best ROI. In this article, we’ll walk you through the main considerations for choosing the best social media platform for your small business.

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3 Things Small Businesses Need to STOP Doing in Social Media Marketing

As a business owner you have to wade through a lot of garbage advice to find the gold. It reminds me of the icebreaker game Two Truths and a Lie, except it seems for every truth out there, you find two lies, and you’ve got to figure out which tactics can really help and who is lying to you.

Two social media birds in love

How to Love Your Social Media Plan

Templates for social media plans are all over the internet. Whether you’re a florist or a car dealer, I’m betting you can find a social media plan template that is made just for you…and everyone else in your industry. Templates can be helpful to get your creative juices flowing, but how can you expect to make your business be seen above all the digital noise if you’re using the same template as everyone else? In the decade (yikes that makes me feel old) I’ve been coming up with social media plans for small businesses, and managing them, I’ve learned a few things about how to love the plan you have.

Twirp Choosing Facebook Group at a crossroad

Do you need a social media strategy or a social media plan?

As I’m writing this I’m recovering from of one of the most stressful periods of my entire adult life. This summer we decided it was time to downsize our home. My step son was moving out (hey, not all millennials live with their parents forever) and with one less person in the house, our three … Read more

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The No B.S. Guide to Building a Social Media Strategy (Infographic)

Building a social media strategy for your business isn’t rocket science. It’s actually quite simple. But, just because it’s simple, doesn’t mean it’s easy! The “meat” of your social media strategy is a content calendar–a plan for what and when you will post your content. Before you get to that point, however, you need to think about a few other things: what type of content your audience wants, who your audience is, and what type of content you can reliably produce.

If you take a bit of time to work through each of the steps you can build a social media strategy you can handle on your own.

Instagram Photo Tags graphic

How to Use and Remove Instagram Photo Tags

Attention seekers on Instagram, listen up. STOP using Instagram photo tags to get my attention! You got my attention alright…but it’s not good attention. You’re annoying me. This unwanted advance makes me want to bury your quite legitimate efforts rather than repost them, or call you to work with us. There is a right way, and a VERY wrong way to use Instagram photo tags. If you’re new to the platform, I’ve got some pretty pointed thoughts for you.

Social Media Can Be Fast, Cheap or Good. But Not All Three.

Social media is time-consuming. It’s as much art as it is technology. It’s new and complex and frustrating. Every business owner feels that way at some time or another. When I’m coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to join me in this position.

“I’m looking for a loophole, a quick fix, the easy way to do this,” one person said to me.

Here are my thoughts on that view of social media.

Privacy Preference Center

Necessary

Navigate the website, navigate the store

WordPress, Woocommerce, Jetpack

Advertising

advertising

Facebook, Twitter
Facebook pixel
Twitter personalization

Analytics

To track traffic and usage data

Google
Google
Google

Communication

opt-in, emails

MailChimp