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The No B.S. Guide to Building a Social Media Strategy (Infographic)

Building a social media strategy for your business isn't rocket science. It's actually quite simple. But, just because it's simple, doesn't mean it's easy! The "meat" of your social media strategy is a content calendar--a plan for what and when you will post your content. Before you get to [...]

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How to Use and Remove Instagram Photo Tags

Attention seekers on Instagram, listen up. STOP using Instagram photo tags to get my attention! You got my attention alright...but it's not good attention. You're annoying me. This unwanted advance makes me want to bury your quite legitimate efforts rather than repost them, or call you to work with us. [...]

Social Media Can Be Fast, Cheap or Good. But Not All Three.

Social media is time-consuming. It's as much art as it is technology. It's new and complex and frustrating. Every business owner feels that way at some time or another. When I'm coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to [...]

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When’s the Best Time to Post? Here’s the Definitive Answer

Google returns over 943 million results when you search for "What is the best time to post". Over 943 MILLION! WHEEEEEE-EW. That's a lot of people, writing a lot of opinions on when the best time to post your content is on social media. Every article uses a different [...]

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Content Strategy: To Educate

In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn't your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for [...]

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The Social Coast Episode 1: Video Strategies for Small Business

Our topic is video strategies for small business. Whether you're a local flower shop, a life coach, or a tattoo artist, there is a video strategy to meet your marketing goals. Watch the replay above and get the links below. If you do venture out into the world of [...]

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7 Simple Ideas for Increasing Engagement in a Facebook Group

Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me [...]

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Do This One Thing to Ensure Your Comment Retweets are Seen

The world rejoiced when Twitter announced it was introducing a new comment retweet feature. For nearly nine years tweeps have longed for a way to add their own sentiments to a retweet in Twitter without resorting to third-party apps. Now we have it. When you click the retweet button, [...]

12 Pages to Follow for Social Media Advice

Top 10 Tips for Marketing your Business on Facebook

Every social media presentation I give participants ask which network they should focus on first, and many assume it's Facebook. Chances are, for most small businesses, Facebook is going to be the first stop on your social media strategy. Here are some of my top tips for marketing your [...]