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Short-Form Video Marketing for Small Businesses

April 6, 2023 by Anita Kirkbride

Short-form video marketing has become a powerful tool for small businesses to reach their target audience and increase sales. With the rise of TikTok, and similar features on Instagram, Facebook, YouTube and Pinterest, businesses can easily create and share engaging videos that capture the attention of potential customers. If you haven’t yet added short-form video to your social media strategy, hopefully by the end of this blog post you’ll see why it’s all the rage for small businesses.

Categories Social Media Advice Tags Reels, tiktok, video

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The Best TikTok Marketing Tips in 2022

January 26, 2024March 23, 2022 by Wanda Lafond

The main peculiarity of TikTok is that it is much easier to gain popularity as a blogger on this platform than on any other social media network. However, users need to be aware of the TikTok algorithms and basic TikTok marketing tips on what type of content they should publish and how to properly promote their accounts on TikTok. If you’re looking to grow your account, it is not necessary to hire a marketing agency. We have researched the best eight marketing tips that will help you gain more views and followers of your content.

Categories Social Media Advice Tags social media, tiktok

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What Small Businesses Owners Need to Know About the TikTok Algorithm

August 5, 2021 by Anita Kirkbride

TikTok is quickly becoming the social media platform of choice for small businesses, especially those who are selling a product, or for whom the target market is millennials and GenZ. If you’re seeing what I’m seeing and agreeing with me about the growing importance of TikTok, here’s what small business owners need to know about the TikTok algorithm before jumping in.

Categories Social Media Advice Tags tiktok

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What I Learned by Going Viral (a bit) on TikTok

August 5, 2021 by Anita Kirkbride

I made my first, stupid, awkward TikTok video in April 2021 and it went a little bit viral. I was instantly intrigued. And hooked. And I haven’t looked back. Now I’m sharing what I’ve learned about TikTok with my small business clients to encourage them to consider TikTok as the next platform to add to their marketing playbook.

Categories Social Media Advice Tags tiktok