Twitter lists are one of the lesser known, yet invaluable, tools provided by Twitter to help you manage the information you're viewing in your newsfeed. Managed properly, Twitter lists can help you find the content you're looking for faster, interact with your ideal clients easier and monitor your competition [...]
If you are doing any decent amount of social media marketing for your own business, or for others, you've probably already tried a scheduling system or two to help with the workload. Maybe you've felt it's wrong to schedule content and you gave up? Or maybe you just didn't [...]
I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have [...]
Just yesterday I had a 'hootgasam'... you know... where Hootsuite adds a new function and you get over-excited about it? I was working on community management for my clients, uploading photos for the specials later this week, when BAM, there was a new feature staring back at me.
It's tempting to set up automated direct messages (DMs) on Twitter for a variety of reasons: to thank people for following, to promote something, or to spam someone. Assuming you're a legitimate business and not a spammer, I know you're looking for ways to make it easier to do [...]
If you've had the chance to attend any of my social media workshops, or hear me speak, or probably any other social media expert, you'll likely have heard me say you cannot be successful on Twitter by following a handful of people. To use Twitter for business purposes, you'll [...]
This is why you should not auto-link your Facebook posts to Twitter. Confused? Yes, this is a tweet. On Twitter. Inviting you to follow them. On Twitter. This is the kind of absurdity that happens when you try to short cut social media for your business. I've explained before why a business [...]
Some social media experts still vehemently oppose any kind of scheduling, duplication, cross posting or automation. Responsible scheduling is the philosophy of using the best features of scheduling programs while keeping engagement top of mind.
Social media is really no longer a choice for business owners. Every business needs to be doing something in the social media arena, and very likely more participating in more than one social network. Whether a business is marketing to other businesses or to consumers, potential customers are online [...]