Twitter lists are one of the lesser known, yet invaluable, tools provided by Twitter to help you manage the information you’re viewing in your newsfeed. Managed properly, Twitter lists can help you find the content you’re looking for faster, interact with your ideal clients easier and monitor your competition in less time! How to … Read more
I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have the express interest in truly understanding the complexities of social media. Some simply want it to bring in the money and others just want someone else to handle it. This leads to a lot of misunderstanding about social media in general. Here are some of my favourite social media myths.
It’s tempting to set up automated direct messages (DMs) on Twitter for a variety of reasons: to thank people for following, to promote something, or to spam someone. Assuming you’re a legitimate business and not a spammer, I know you’re looking for ways to make it easier to do social media for your business. Unfortunately, … Read more
If you’ve had the chance to attend any of my social media workshops, or hear me speak, or probably any other social media expert, you’ll likely have heard me say you cannot be successful on Twitter by following a handful of people. To use Twitter for business purposes, you’ll need to follow, and be followed … Read more
This is why you should not auto-link your Facebook posts to Twitter. Confused? Yes, this is a tweet. On Twitter. Inviting you to follow them. On Twitter. This is the kind of absurdity that happens when you try to short cut social media for your business. I’ve explained before why a business shouldn’t auto-link accounts, … Read more
Social media is really no longer a choice for business owners. Every business needs to be doing something in the social media arena, and very likely more participating in more than one social network. Whether a business is marketing to other businesses or to consumers, potential customers are online somewhere, it’s just a matter of … Read more