Recently I had the opportunity to visit a number of local business websites to prepare posts for a client. Visiting these websites I noticed a number of problems that are easy to fix, yet were there. Digital marketing is about making information available to your customers. Let's not forget, [...]
You've started a new business and now it's time to let people know about it. Social media is likely the first thing you're thinking about these days. Once you have the social media profiles set up how do you let people know where to find you? I've updated an [...]
Twitter advanced search is a hidden gem. Most Twitter users know there is a search function on Twitter, and are able to find a user they're looking for, or search for a topic or hashtag, but many Twitter users do not know how to do advanced and filtered searches [...]
Anytime Facebook gives users a little bit more control over their Facebook experience I jump for joy. This new feature is no exception. It helps you customize your newsfeed just a little bit more and it might be the best we're going to get from Facebook.
The world rejoiced when Twitter announced it was introducing a new comment retweet feature. For nearly nine years tweeps have longed for a way to add their own sentiments to a retweet in Twitter without resorting to third-party apps. Now we have it. When you click the retweet button, [...]
Every social media presentation I give participants ask which network they should focus on first, and many assume it's Facebook. Chances are, for most small businesses, Facebook is going to be the first stop on your social media strategy. Here are some of my top tips for marketing your [...]
Twitter still seems to be the mysterious social network for many new entrepreneurs. The @ and # symbols make it look like we're speaking another language...and sometimes we are! Twitter is actually one of the easiest social networks to use, when you compare it to the complexity of Facebook [...]
Just yesterday I had a 'hootgasam'... you know... where Hootsuite adds a new function and you get over-excited about it? I was working on community management for my clients, uploading photos for the specials later this week, when BAM, there was a new feature staring back at me.
This article is part of an ongoing series, inspired by Gary Vaynerchuk, to show Halifax businesses the variety of leads they’re missing out on by not using Twitter search. With the nicer weather finally upon us, lots of people are getting off their computers (and Twitter) and getting outside. Or doing [...]