Short-form video marketing has become a powerful tool for small businesses to reach their target audience and increase sales. With the rise of TikTok, and similar features on Instagram, Facebook, YouTube and Pinterest, businesses can easily create and share engaging videos that capture the attention of potential customers. If you haven’t yet added short-form video to your social media strategy, hopefully by the end of this blog post you’ll see why it’s all the rage for small businesses.
Live video can be one of the easiest ways to add more video content to your marketing plan for the upcoming year. Personally, I find it much easier to live stream than to create a produced and edited video. I’ve been dabbling in live video for about six years now, ever since it was first introduced by apps Meerkat and Blab. I’ve made lots of mistakes in that time and learned lots of ways to make better videos. Here are a few really simple tips to help you make better live videos.
Instagram rocked the Insta-World recently when they announced the direction of the platform was changing and they would be focusing their efforts on video content going forward. While many took this to mean “No more photos” on the app, it really means “Time to get using videos” on the app. Of course, there are still going to be photos in the newsfeed, but Instagram has made it very clear, video is the way forward.