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Have you ever stumbled across a meme so relatable, you immediately sent it over to that group chat with three of your best friends? That’s The Satirical Marketer in action.
Whether you found this post because you landed on The Satirical Marketer when taking my “What Type of Anti-Hero Social Media Marketer Are You?” quiz, or just want to figure out how people are making bank from professionally memeing, this post is for you.
We’re covering everything you need to know about the most witty, intuitive and entertaining of the Anti-Hero Social Media Marketing Archetypes.
Inside the Mind of The Satirical Marketer
Of the eight Anti-Hero Social Media Marketer archetypes, The Satirical Marketer is the jokester. The one voted the most entertaining in class.
Their camera roll is full of saved out-takes, technical meltdowns, memes and jokes. They use their sense of humour to stand out in a sea of hyper-curated Canva graphics. And their intuitive understanding of their audience means they’re not afraid of posting something relatable, even if it’s ‘off brand.’
The Satirical Anti-Hero Social Media Marketer isn’t pulling any punches when it comes to their content. They’re confident in how their personality shows up online. And they use that to their advantage.
You won’t find them posting overly curated content with maximum use of the latest buzzwords. Satire and sarcasm are the delivery systems for their authentic brand voice.
They know exactly when to post the memes they’ve been hoarding in their camera roll. And when to roast a trend. And while wit and humour make up the backbone of their brand, they’re armed with the cultural awareness needed to avoid social media missteps.
While others are busy trying to stay ‘on brand’, The Satirical Marketer is making social media work for them instead.
Your Natural Behaviours On Social Media
Boring content? Never heard of her. Instead, you’re known for:
- Taking the latest trends and making them work for your brand with a mix of wit and self-awareness that makes you the envy of your business circle.
- Posting content in a way that represents your brand, but also makes your overall feed entertaining and engaging. Your audience genuinely looks forward to what you post next!
- You’re insightful enough to turn industry flops into teachable moments.
- You’re incredibly intuitive. You know when to post, how to engage in the comment section, and how to turn any conversation into a new way to connect with your audience.
- You use memes and relatable content on the regular. And you always manage to make it work for your business.
Your Strategic Edge
The magic of your marketing is that it doesn’t look like marketing. It looks like entertainment. While others in your industry are following step-by-step guides to the perfect Instagram grid, you’re out there making content that actually connects.
You aren’t one to post a serious commentary on the latest trend. You’d much rather share your sense of humour in a way that informs your audience while entertaining the hell out of them.
You can turn any boring trend into a carousel people actually want to learn from, like taking a stats dump in a report and turning it into a caption worth sharing with a friend.
That’s your superpower. Teaching in a way that doesn’t feel like being taught.
Potential Pitfalls
Even a satirical genius needs a reality check now and then. While you might be the envy of everyone who wants to connect in a real and authentic way, there is a real danger of being written off as a ‘meme account’.
While engaging on a personal level is your power, it’s a hard line to walk to make sure your roasts come across as tasteful. That your jokes land at the right time.
Here’s what to keep an eye on:
- Getting written off as “just the funny one”. You could share behind the scenes content to keep your authentic voice while letting people see a more serious side of your business
- Letting snark become your whole personality. We love a relatable brand voice, but be careful not to slide too far into sarcasm when dealing with real people on the other side of the screen.
- Avoiding vulnerability behind the jokes. There is always space for being yourself on social media. Don’t be afraid to post about serious topics when the time calls for it.
- Feeling pressure to always be on. This can lead to burnout, and quick.
And maybe the most dangerous pitfall to watch out for is making edgy content that’s actually exploitative. Take the recent Coldplay Kiss Cam viral scandal.
A personal moment unexpectedly caught on camera exploded into global gossip. Lives were upended. People lost jobs. Families were fractured. And still, brands piled on with “funny” ads to sell furniture, plane tickets, meals at local bars, hotel rooms and even streaming services.
That’s not clever marketing, it’s cashing in on a car crash. (And personally, I found it to be pretty damn gross.)
As a Satirical Marketer, you can call out a messy situation, but not become a part of it. Just remember to ask yourself: ‘Does this piece of content actually work for my brand?’ before hitting publish.
Your Social Media Strategy, Anti-Hero Style
Forget rigid templates and “days of the week” content calendars. (I can hear the gurus collective GASP now!)
Your strategy needs room to breathe. Here’s what works for you:
- Leaving space for spontaneous, reactive content,
- Creating recurring formats like satire series or themed roasts that make your POV clear,
- Using humour to disarm, then dropping a truth bomb,
- Thinking like a stand-up comic: test, refine, repeat.
You don’t need to post daily, just when it counts. When something deserves to be called out, reframed, or flipped into something useful. Like when I reminded my small business friends they SHOULDN’T be using the Coldplay incident to promote their business.
Try This Tactic: Low Effort, High Impact
Start a “Things I Can’t Believe I Still Have to Say” series. Each post should tackle one ridiculous belief, myth, or trend you’re tired of seeing.
Keep the format simple:
- One punchy statement.
- One spicy comment.
- One takeaway or poll.
Example:
Things I can’t believe I still have to say:
Using someone’s personal tragedy to promote your business is cringe and gross.
Post it as a Story, a reel, a tweet-turned-carousel, whatever suits your vibe. Save it as a highlight or playlist, and over time, you’ve built an evergreen intro to your brand voice.
Strategy Isn’t Optional, Even for The Satirical Marketer
Memes and trends come and go every single week. As The Satirical Anti-Hero Social Media Marketer, you already know how to jump on a trend and have it posted within minutes. But long term success still comes from applying a social media strategy for your business.
If you’re ready to turn on the charm and make it work for your business without burning yourself out trying to stay on top of things, give yourself a framework to work from.
That’s where The Social Media Strategy for Anti-Heroes Course comes in. I’ll help you take your content to the next level, to make sure every post works for your business with a strategy that will help you make an impact that lasts.
Find out how to make your sense of humour work for your business here.
