Social Media Self-Audit Guide

There’s a moment in the Book of Jonah that often gets skipped over. Jonah doesn’t start with the whale. He starts with task avoidance. He’s given a clear, but difficult, assignment, and instead of wrestling with it, he buys passage on a ship headed as far away as possible. The whale tends to get all the attention in the story, but it might not be the most important part of the story. The moment that really matters is when Jonah stops engaging.