The Underdog Anti-Hero Social Media Marketer blog graphic

The Underdog Anti-Hero Social Media Marketer: Why They Keep Showing Up (and Why People Keep Watching)

Have you ever heard of a micro-influencer? They’re someone who has a small following and DIY branding, but has curated such intense brand loyalty that their audience shows up for EVERY post they put out. You might be surprised to find out that many of these successful smaller brands fit under The Underdog Anti-Hero Social Media Marketer!

The Contrarian Commentator Anti-Hero Social Media Marketer blog graphic

The Contrarian Commentator Anti-Hero Social Media Marketer: Disrupting the Narrative with Sharp Truths

The Contrarian Commentator anti-hero social media marketer is the critical thinker, provoking conversations every time they challenge the status quo. Your brand wasn’t born in a brainstorming session, it was born the first time you said “this doesn’t add up” and grew every time you kept saying it.

Social Media Strategy for anti-heroes promotional graphic with logo and photo of Anita Kirkbride, the facilitator. Features: self-paced, online, focuses on you, not one-size-fits-all. Click for more information.