Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
Podcasting is an amazing way for you to share your passion for IT, arts, pop culture, or anything you’re excited about with others online. All you need is some soundproofing and a quality mic to get you started. With thousands of other podcasts available, how can a new podcast push its way to the proverbial forefront? Here’s how you can use social media to promote your podcast and reach like-minded listeners around the globe through Facebook, Twitter, Instagram, and similar platforms.
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Have you ever tried to share something from your website to Facebook only to have the image cropped funny, or have Facebook not share an image at all? It’s so frustrating to spend your valuable time creating great content on your website or blog and then have it look terrible when shared because you can’t figure out how to specify which image Facebook uses for your website…or how to make it the right size.
Good news…there is a simple two-step solution: design the right size image and upload it to the right place on your website. Sounds simple, right?
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Incredibly after 10 years in the business, I still see small businesses making the same social media marketing mistakes over and over. Every time I do audits, every time I do workshops and every time I do one-on-one training I see half-baked plans, lack of consistency and missing information. Regular auditing can catch some of these things, but some of these social media marketing mistakes take a little more effort.
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Did the most recent Facebook, Instagram and WhatsApp outage scare you? Are you prepared to find another way to talk to your customers? Here are a few tips for preparing for the next outage.
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As a business owner you have to wade through a lot of garbage advice to find the gold. It reminds me of the icebreaker game Two Truths and a Lie, except it seems for every truth out there, you find two lies, and you’ve got to figure out which tactics can really help and who is lying to you.
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There are many different ways to learn about social media marketing, and many of them are easily accessible to small business owners. Whether you have a budget or you’re bootstrapping your business, here are some great resources for you in your quest to learn social media marketing for your business.
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We need to stop believing all our time must meet the societal, capitalistic and patriarchial standard of being “productive”. You need time away from your business, and especially social media, to rest, relax and recoup. That’s why I take most evenings and weekends off completely. It took me a few years to get to this point, but it is possible to create your own work boundaries even if you’re an entrepreneur working by yourself. You deserve time off and so does your business.
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TikTok is quickly becoming the social media platform of choice for small businesses, especially those who are selling a product, or for whom the target market is millennials and GenZ. If you’re seeing what I’m seeing and agreeing with me about the growing importance of TikTok, here’s what small business owners need to know about the TikTok algorithm before jumping in.
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I made my first, stupid, awkward TikTok video in April 2021 and it went a little bit viral. I was instantly intrigued. And hooked. And I haven’t looked back. Now I’m sharing what I’ve learned about TikTok with my small business clients to encourage them to consider TikTok as the next platform to add to their marketing playbook.
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Instagram rocked the Insta-World recently when they announced the direction of the platform was changing and they would be focusing their efforts on video content going forward. While many took this to mean “No more photos” on the app, it really means “Time to get using videos” on the app. Of course, there are still going to be photos in the newsfeed, but Instagram has made it very clear, video is the way forward.
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