Social media image sizes you need to know (2025)

Stop me if this seems familiar. You have just written the most epic blog post of your business career and you want to create amazing images to help you promote it. Knowing how things change in social media on a regular basis you fire up a Google search for “social media image sizes”. Maybe you even add in the current year to weed out old results. Perhaps you go one step further and search for “Facebook image sizes 2025”. No matter what you search for you still seem to find three different answers. And even if you find what you think is current info, there are so many different options listed for each network, you’re not sure which dimensions to use.

Fear not! I have compiled a list of the most commonly used social media image sizes. The sections below show only the images and dimensions you can easily control with your design (not every single image size you’ll see on the networks). Some of the images you see on Facebook, for example, are pulled in from other places and therefore we don’t really “design” for those spaces. Looking at some of the blogs about social media image sizes out there, you could get overwhelmed trying to decipher exactly which dimensions to use. Here we’ve used only the image sizes we think most small business owners need to be concerned with: Cover Photos, thumbnails, posts, and ads.

And the best news is you can get away with using some of these social media image sizes on multiple networks. For example, if you are designing a motivational quote, you can successfully post a 1080 x 1350 image on Facebook, LinkedIn, Instagram, X (Twitter) and Bluesky if you add wide margins around your text. Alternatively, you can also, generally, use a 1200 x 628 image for a Facebook Ad, Facebook Post, Open Graph cards, X (Twitter) and LinkedIn posts, but the other size is preferred. So, while it’s nice to know all of the different social media image sizes you SHOULD be using to really make the networks work for you, there are a few shortcuts to save you time!

Here’s one more hot tip: If you’re using photos, not designed images, you can get every size you need just by uploading your photo to Biteable’s Free Image Resizer. Upload your photo and it will show you that photo in all the sizes available. You can even download all the new sizes instantly!

Facebook Image Sizes

Facebook is the most complicated network when it comes to image sizes because they can’t seem to make up their mind about one aspect ratio to use for all images. And even if you use the Facebook recommended size for some things, you might not be happy with the results.

Take, for example, the Facebook Business Page Cover. Facebook recommends a size that works on mobile, but doesn’t work on desktop! Yes, we need to be mobile-friendly, of course, but our Pages need to work for laptop users as well. So, my very smart graphic designer has laid out the two sizes and found you a safe zone. If you’re designing your cover photo in Canva, start with a canvas of 820 x 360 and make sure all of your text and main images show inside the safe zone box. This will ensure your image is cropped properly on both mobile and desktop.

If you’re trying to control the image that Facebook auto-populates for your blog post when it’s shared, be sure to use a 1200 x 627 image size and place that in your Yoast plugin social area to ensure Facebook knows which image to pull. This image can be different from the “Featured Image” of your blog and this image often doesn’t work for your blog if you put it in the Featured Image spot.

You can also copy my Canva template for the Facebook Cover Photo into your own Canva account.

 

X (Twitter) Image Sizes

Comparatively speaking Twitter is probably the easiest one to design images for now. Recently they introduced better cropping of images in posts, so you can use more common sizes and not worry about things being cropped weirdly when they show up in the newsfeed. 1200 x 630 is still a great size to use for Twitter, but you also have the option of 4:5 or 3:4 sizes if you need something taller.

Instagram Image Sizes

Instagram finally joined the rest of the internet by allowing, even preferring, 4:5 portrait sized images. All Instagram grids are now using this size on profiles, so it only makes sense to design for this. The story size will work on Facebook Stories, TikTok and YouTube Shorts as well, which is nice considering most people cross post to all of those accounts. You’ll also see a new size 1080 x 1440 floating around. That’s because Instagram recently updated to allow 3:4 images to display without cropping because many phones on cameras render in this ratio, so it’s great for photographs. You CAN use 1080 x 1440 in place of my preferred 1080 x 1350 if you want to get really specific about using up as much screen real estate as possible.

LinkedIn Image Sizes

LinkedIn is another network that seems to not want to pick one thing that can work across the board and has two completely different banner sizes for personal profiles and Company Pages. Luckily if you’re a solopreneur you probably don’t NEED to have a Company Page on LinkedIn (it’s always an option, just perhaps not a priority) and can just worry about your profile and the posts. And there’s that 1200 x 628 (interchangeable with 1200 x 630 on other networks using that size).

YouTube Banner Size

While YouTube deals mostly in videos, if you’re building your YouTube Channel you’ll want to have a custom designed banner image to set the tone. Like Facebook, there’s a size and a safe zone you need to work with. Start with the larger size and keep all the important stuff inside the safe zone. With the video sizes, use portrait for Shorts and landscape for your main channel videos.

Pinterest Image Size

Only two sizes to worry about with Pinterest, which makes it seem like the easy network! Pins are tall rentangles whether they are static images or videos (formerly called Story Pins). And the only other Pinterest image size you need to worry about is your board covers if you want them to be branded. A simple square is what currently fits for the board covers.

TikTok Image Sizes

Yes, TikTok is mainly video and if you’re recording on your phone you’ll be fine. However, if you’re recording on another device you’ll need to set your video or photos to 9:16 ratio to fit properly on the TikTok screen. The good news is this is the Story size from FB and IG, so you can save some time by reusing those graphics/photos in your green screen videos if you’re doing that kind of thing.

 

BlueSky Image Sizes

Bluesky, the decentralized social platform gaining momentum in 2025, offers several image size options to make your visual content stand out. For your profile picture, stick to a 400 x 400 pixel square. Your banner image should be 1500 x 500 pixels to ensure a clean, professional look. When posting images, Bluesky supports three main formats: square (1080 x 1080), landscape (1200 x 627), and portrait (1080 x 1350)—with the portrait size being a preferred choice thanks to its compatibility with other platforms. Using these optimal sizes ensures your content looks crisp and well-aligned across feeds.

I also wrote an Introduction to BlueSky a while back if you’re looking to get going on it!

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