Cheat Sheet: The ONLY social media image sizes you need to know (2018)Anita Kirkbride
Stop me if this seems familiar. You have just written the most epic blog post of your business career and you want to create amazing images to help you promote it. Knowing how things change in social media on a regular basis you fire up a Google search for “social media image sizes”. Maybe you even add in the current year to weed out old results. Perhaps you go one step further and search for “Facebook image sizes 2018”. No matter what you search for you still seem to find three different answers. And even if you find what you think is current info, there are so many different options listed for each network, you’re not sure which dimensions to use.
Fear not! I have compiled a list of the most commonly used social media image sizes. The infographic below shows only the images and dimensions you can easily control with your design, not every single image size you’ll see on the networks. Some of the images you see on Facebook, for example, are pulled in from other places and therefore we don’t really “design” for those spaces. Looking at some of the blogs about social media image sizes out there, you could get overwhelmed trying to decipher exactly which dimensions to use. In this infographic we’ve used only the image sizes we think most small business owners need to be concerned with: Cover Photos, thumbnails, posts and ads.
And the best news is you can get away with using some of these social media image sizes on multiple networks. For example, if you are designing a motivational quote, you can successfully post a 1200 x 1200 image on Facebook, Twitter, LinkedIn, Instagram and Pinterest. A square image won’t get as much traction on Pinterest, but that’s simply an opportunity to add a second version later when you have time. You can also, generally, use a 1200 x 628 image for a Facebook Ad, Facebook Post, blog post linked to Facebook update, Twitter and LinkedIn posts. So, while it’s nice to know all of the different social media image sizes you SHOULD be using to really make the networks work for you, there are a few shortcuts to save you time!
If you’re a small business owner and there is an element you think is missing from this infographic, please let us know in the comments so we can consider adding it later updates.
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