Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
One of the reasons I love WordPress is the flexibility it offers, through plugins, to customize your website to do anything you want. Over 25 per cent of all websites out there are built on WordPress. If you’ve been thinking about upgrading your site, here are some of the WordPress plugins you should consider installing to leverage your social media efforts.
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Are you sure your children are your best source of social media information? Before you take social media advice from your children, read this.
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Did you know there is more than one way to talk to customers on Facebook? Business Pages are the most common and usually the first thing we recommend you set up for your business, but there are several other ways you can communicate with potential and existing customers on the platform. Here’s a breakdown of the different Facebook venues you can take advantage of for your business.
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My adventure to Social Media Marketing World 2017 in San Diego got off to a rocky start. There was ice and snow, drinks and friends. And most importantly, lots of great learning. I’ve already bought my ticket for SMMW18. Read on to see what I learned this year and why I’m already planning on attending next year.
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Should you pay a service to help you promote your blog post? I tested two blog promotion programs, Quuu and DrumUp. Read on to see which one performed best.
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Google returns over 943 million results when you search for “What is the best time to post”. Over 943 MILLION! WHEEEEEE-EW. That’s a lot of people, writing a lot of opinions on when the best time to post your content is on social media. Every article uses a different methodology for measuring their results. Every writer has a particular bias. Most of these articles about timing your posts are written from the perspective of global companies, not small, local businesses. So here it is–the definitive answer on the ever-popular question “When is the best time to post?”
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Recently I had the opportunity to visit a number of local business websites to prepare posts for a client. Visiting these websites I noticed a number of problems that are easy to fix, yet were there. Digital marketing is about making information available to your customers. Let’s not forget, a website exists to help your potential client find the information they are looking for. If they can’t find it on your site, they’ll move on to someone else’s.
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When Facebook began, businesses and charities had no choice but to set up a “profile” if they wanted to interact with others as their brand. Today, you have several choices available. However I still receive invitations to “friend” charities and to join groups for local businesses.
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The people who hire Twirp Communications are generally lacking in one of these three things: time, resources/skills, and interest. Some businesses are ready to add additional support and social media makes sense to outsource. Some people are behind in their technical skills and don’t want to take the time to learn it right now. Others simply have no interest in being on Facebook and Twitter, but understand it is important for their business.
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As someone who manages social media for small businesses, I’ve seen it all when it comes to complaints, ridiculous to incoherent. Many times I myself have taken to social media to complain about poor customer service received, and many times I have found a resolution that way. Because social media is so very public, it’s easy to see why many companies want to resolve your complaints on social media quickly. Here are some tips on how to complain on social media when your goal is resolution, not creating a spectacle…because, yes, sometimes, some people just want to create a spectacle.
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