Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
Short-form video marketing has become a powerful tool for small businesses to reach their target audience and increase sales. With the rise of TikTok, and similar features on Instagram, Facebook, YouTube and Pinterest, businesses can easily create and share engaging videos that capture the attention of potential customers. If you haven’t yet added short-form video to your social media strategy, hopefully by the end of this blog post you’ll see why it’s all the rage for small businesses.
One-click content is any piece of content that can be consumed entirely within a single click or tap. This can take many forms, such as a blog post that is displayed in its entirety on a social media platform, or a video that plays within a single frame on a website. The goal of one-click content is to remove barriers to engagement by providing users with the entirety of the piece of content within one click of seeing it.
Peacocks are known for their ability to adapt to their environment, whether it’s in the jungle, desert, or the suburbs of Los Angeles. (I was floored to find out peacocks are wild, like pigeons, in California.) Similarly, your social media strategy needs to adapt to changes in the digital landscape, whether it’s algorithms updates, an emerging platform, or your own personal needs. By being flexible and adaptable, you can stay ahead of the curve and remain relevant to your audience.
After a long hiatus spent fighting the inner demons (well, more like slugs, really) and dominating the world of Farmville 2: Country Escape, I’m finally ready to return to the squirrelly world of social media.
Down with kitschy, cutesy, space-wasting gifts that get donated or recycled as soon as they’re received. Give your entrepreneurial friends and clients something they’ll really enjoy! Of course, everyone has their personal preferences, and these are mine (and a few suggestions from other small business owners).
I just spent the better part of an afternoon researching and writing a blog post. I don’t feel like spending all the time that’s required to properly promote the post to get the most traction from it. (Hey…it happens sometimes… #Flawsome and all.) So here is my list of the bare minimum of things you have to do to promote your blog when you’re in a hurry.
Ever since they infiltrated popular culture in the early 2000s, podcasts have taken the world by storm. The audio episodes allow people the ability to enjoy stories, updates, investigations, and social commentary without committing to sitting down or holding a book. However, there’s a new phase in the evolutionary process of podcasting that’s about to take everything one step further—going live.
Ever have one of those moments when you learn something so obvious you feel like you should have known it since…forever? The origins of the word “mayday” was one of those moments for me. A few years ago I learned that it was basically the English version of “M’aider” in French, meaning, “Help Me”! Interestingly, the origins of May Day have nothing to do with “mayday” the emergency call. The first day of May is celebrated as the first day of Summer in many countries. However, I couldn’t resist the homophonic sounds of posting about mayday around May Day. Yeah, I’m weird like that. The result is this post with helpful tips for avoiding social media mistakes in 2022. I’ll “vous aidez” on May Day. Ok. I’m done.
Of all the ‘Wild West’ SEO (search engine optimization), authority and backlinks may be the most notorious. I recently sat in on an industry brainstorm with roughly twenty SEOs and marketing-savvy business owners. They were well versed in research, optimizations, and emerging algorithm complexities, but when it came to site authority – crickets. The state of a site’s authority is relegated to ‘organic outcomes’; its backlinks to the arena of increasingly scarce and scattered experts (and often associated with link farms/less-than-savory SEO activities).
Your Google Business Profile (formerly Google My Business), is one of your most valuable pieces of online real estate. What makes your Google Business Profile beneficial for your small business is that it is free and provides information on your business to potential customers. In addition, as it is a part of your citations (or local online directory listings), you can customize it to improve your search engine optimization and online rankings.