Social Media Strategy Blog

Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.

The Visionary Outsider Anti-Hero Social Media Marketer blog graphic

The Visionary Outsider Anti-Hero Social Media Marketer: Building Tomorrow’s Strategy Today

Discover what it means to be a Visionary Outsider Anti-Hero Social Media Marketer. Learn how to lead with clarity, build future-focused content, and stay steady when no one else sees the vision yet.

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The Reluctant Expert Anti-Hero Social Media Marketer: Helpful Without the Hype

Discover what makes the Reluctant Expert Anti-Hero Social Media Marketer so effective. Quiet, clear, and genuinely helpful, this archetype builds trust without the spotlight. Learn how to turn your quiet authority into a sustainable content strategy.

How to Use Instagram Repost Without Looking Like You Ran Out of Ideas

We’re all excited about Instagram finally giving us the Repost button, but are you thinking strategically about what you will Repost? In this blog I’m outlining the etiquette of using IG Repost and some questions to ask yourself before you start hitting that button.

What are Custom GPTs and How Can They Help with Social Media?

Struggling to post on social media? Learn how a Custom GPT like The Flawsome Post Coach can help you move through mental blocks, write with confidence, and actually hit publish.

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The Rebellious Innovator Anti-Hero Social Media Marketer: Build What Doesn’t Exist (Yet)

The Rebellious Innovator Anti-Hero Social Media Marketer is the marketing disruptor. While others are focused on perfecting what already works, you’re trying new tools, testing new workflows and coming up with new ideas that end up being tomorrow’s marketing trends.

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The Satirical Anti-Hero Social Media Marketer: Turning Chaos Into Content Gold

We’re covering everything you need to know about the most witty, intuitive and entertaining of the Anti-Hero Social Media Marketing Archetypes, The Satirical Marketer. Memes at the ready!

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The Maverick Anti-Hero Social Media Marketer: Bold Moves. No Apologies

In this blog post we’re diving into the archetype of The Maverick Anti-Hero Social Media Marketer. We’re going to talk about how you can take your bold confidence (some might call it audacity) and harness it in your Social Media Strategy.

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The Honest Realist Anti-Hero Social Media Marketer: No BS, Just Results

We’re digging into what being The Honest Realist Anti-Hero Social Media Marketer archetype means and how you can leverage your natural tendancies to improve your social media results.

Social media image sizes you need to know (2025)

Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. Just the sizes we use here. Updated for 2025.

Blog Banner Anti-Hero Social Media Marketers Archetypes

What Type of Anti-Hero Social Media Marketer Are YOU?

The Anti-Hero Social Media Marketer Archetypes are not about being flawless, they’re about being your true self online. Whether you’re a trendsetter, a truth-teller, or someone quietly making waves, there’s a version of you that can thrive on social media just by leaning into your strengths.