Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
Pinterest has certainly come of age since this article was originally written. Not only out of beta and well into advertising, using Pinterest for business is almost as common as the other big platforms!
Read More
This one small tip could help more customers find your Facebook Business Page instead of trying to “friend” you!
Read More
What do you do with negative comments posted on your Facebook Business Page? Maybe you’ve been lucky and haven’t had any yet, so now’s a great time to think about how you WOULD deal with them. They say the only things you can be sure of are death and taxes…but I disagree…I think you can be sure you will eventually receive negative feedback via social media.
Read More
Twitter…you either love it…or you’re indifferent. I have yet to hear someone who is actually using it a decent amount and hates it. Businesses of all sizes and across all industries are using Twitter to reach new customers, build relationships with loyal customers, create new customer experiences and increase brand awareness. As far as social media goes, Twitter has a lot to offer.
Read More
Last week I provided some tips on how to organize your social media dashboard, in my case, Hootsuite. This week I explain how to use the search function to find content relevant to your business.
Read More
Some of this may seem like common sense, but I cannot tell you how many so-called “experts” are not walking the walk. They say they can help you with your social media, but they seem to be in a shambles themselves. How can you be sure they know what they are talking about?
Read More
LinkedIn has become a go-tool tool for many recruiters and top-level business people. Here are three simple things you can do to get more out of your LinkedIn profile.
Read More