Social Media Strategy Blog

Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.

Twitter dashboard graphic

Using a Dashboard to Make Social Media Easier – Part 2

Last week I provided some tips on how to organize your social media dashboard, in my case, Hootsuite. This week I explain how to use the search function to find content relevant to your business.

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Twitter dashboard graphic

Using a Dashboard to Make Social Media Easier

If you are looking for a way to make social media easier and more efficient … Read more

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google analytics graphic

Google Analytics Made Easy

If you don’t have Google Analytics (or some other analytics reporting program) installed on your website or blog, please go install it now. How do you expect to know if what you are doing is working if you have no metrics to look at?

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Social Media Experts Should “Walk the Walk”

Some of this may seem like common sense, but I cannot tell you how many so-called “experts” are not walking the walk. They say they can help you with your social media, but they seem to be in a shambles themselves. How can you be sure they know what they are talking about?

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LinkedIn Tips

Learn to Love LinkedIn

LinkedIn has become a go-tool tool for many recruiters and top-level business people. Here are three simple things you can do to get more out of your LinkedIn profile.

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How Social Media Worked for my Colleague

My colleague, Linda Daley, Daley Progress, wrote a great newsletter article last week about how … Read more

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Social Media Resources graphic

Six Tips for Integrating your Social Media with Existing Marketing

With all of the business-related surfing I do, I notice things that small businesses could … Read more

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beginner twitter graphic

Twitter Tips for the Beginner

Quick tips for anyone who is brand new to Twitter.

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