Great events connect people and create experiences. It’s no wonder that many (most) not-for-profits and charities make use of events to meet their fundraising goals and to increase awareness of their programs. However, all events are not created equal and success is never a guarantee. Here are a few [...]
You may have heard the hullabaloo surrounding Dean's Flowers, a local, independent flower shop who has attracted some unwanted attention from a big, online competitor. I asked several SEO experts for their tips on what Holly could do to combat the grey hat tactics being used against her business. [...]
Recycling content, or "repurposing" it, is a great way to stretch your hard work out. Once you’ve taken the time to create a piece of content, like a blog post or a video make the most of it by using different forms of media to attract different people. It [...]
for many businesses, especially consultants, summer is traditionally a slower time for business as many clients are on vacation themselves, or herding their children off to summer activities. As a social media consultant, I definitely see a major slow down over the months of summer and I try to [...]
Hootsuite is widely regarded as one of the top social media dashboards available to small businesses. Whether you sign up for the free plan, or upgrade to the pro version, Hootsuite features make it easy to manage your social media presence, help you be more effective and makes social [...]
For all those who are just now joining the social media revolution, and for those who are taking a business into the social realm for the first time, here are a few things to check out to make the most of the opportunity you have on Facebook.
Hashtags on Twitter and Instagram are similar, but different. While they are generally used in the same way, Instagram has its own genre of hashtags that won't work on Twitter. Read on to see the similarities and differences.
Facebook events are a great way to spread the word about your in-person and virtual events. Putting your information up and allowing your fans to show their interest and share the event, exposes you to a whole new audience that may not have had access to your information before. [...]
Check out this lively discussion about planning content for your business blog. We've got resources, examples, tips and tricks galore to help you with this obstacle to blogging.