Tomorrow I'm going on vacation for two weeks and my social media accounts will go conspicuously quiet during that time. Here's why.
Sales in and of itself is not a good content strategy goal for most businesses. You need to build trust and authority before people are going to be willing to buy products or services from you through social media. Your social media presence may even be a back up [...]
Twitter DMs, or private messages, can be a great communication tool when used properly. However, many people are still abusing the privilege. Here are a few examples of automated Twitter DMs to illustrate why many Twitter users ignore DMs altogether.
If you've decided to delve into the world of DIY graphic design, here are a few programs that will help you. They each have their own unique focus, features and benefits. To write this comparison, I'm using the same photo and quote on all programs and I'll talk about [...]
School is back in session this week, but the small business community has been back to work for a couple of weeks now. Mid-August is always a turning point for Halifax business, it seems. It’s the point when everyone seems to be done with vacations and wanting to get [...]
Social media advice is as common as dandelions on the lawn...and sometimes is about that welcome! Some people treat social media advice like a weed and just pluck it out of their mind as soon as they've heard it, instead of watering, seeding and fertilizing the lawn. Some weeds [...]
Every once in a while a local business here in Halifax catches my eye with something they're doing on social media. Whether it's a timely Facebook post, or a humorous tweet, there are definitely lots of great examples of Halifax businesses winning at social media. It's not something that [...]
Successful blog promotion comes down to having a process in place. It has taken me five years to get this process down pat for myself, but I've finally got one that works for me and I thought I'd share my process with you. I'm sure there are better ways [...]
Twitter recently introduced one of the most highly sought after features, but it seems not a lot of people heard about it. The new Twitter dashboard is a simple way to feature tweets and media on your profile and schedule tweets with a native Twitter scheduler! AMEM and HALLELUJAH! [...]
You've started a new business and now it's time to let people know about it. Social media is likely the first thing you're thinking about these days. Once you have the social media profiles set up how do you let people know where to find you? I've updated an [...]