It's experimentation time! I wanted to see how Facebook Messenger Rooms work, so I started a Room called Halifax Social Media to help small business owners to become part of a community where they can ask for and provide social media help! If you're in Halifax, I would love [...]
Your Facebook Business Page has changed yet again. Get the low down on the most recent feature additions to your corporate presence, including a new layout, messaging options and some automation!
Recently a client mentioned she had changed her Twitter handle...but when I started asking her questions, she hadn’t considered the ramifications of doing so. Yes, it’s very easy to change your Twitter handle, and there are many reasons to consider doing so, but the domino effect of making the [...]
Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business [...]
Everyone needs a social media toolbox and once in a while you need to update the tool in your toolbox. I love checking out new social media tools, playing with them and evaluating their usefulness for the small business owner. Here are five of my most recent discoveries you [...]
Tomorrow I'm going on vacation for two weeks and my social media accounts will go conspicuously quiet during that time. Here's why.
Sales in and of itself is not a good content strategy goal for most businesses. You need to build trust and authority before people are going to be willing to buy products or services from you through social media. Your social media presence may even be a back up [...]
Twitter DMs, or private messages, can be a great communication tool when used properly. However, many people are still abusing the privilege. Here are a few examples of automated Twitter DMs to illustrate why many Twitter users ignore DMs altogether.
If you've decided to delve into the world of DIY graphic design, here are a few programs that will help you. They each have their own unique focus, features and benefits. To write this comparison, I'm using the same photo and quote on all programs and I'll talk about [...]
School is back in session this week, but the small business community has been back to work for a couple of weeks now. Mid-August is always a turning point for Halifax business, it seems. It’s the point when everyone seems to be done with vacations and wanting to get [...]