Facebook events are a great way to spread the word about your in-person and virtual events. Putting your information up and allowing your fans to show their interest and share the event, exposes you to a whole new audience that may not have had access to your information before. [...]
Check out this lively discussion about planning content for your business blog. We've got resources, examples, tips and tricks galore to help you with this obstacle to blogging.
This week on The Social Coast, Anita & Tina tackle tragedies and how businesses should or should not participate in the discussion on social media.
It's been a while since I shared a good, local content example on the blog. This week I happened on a video from Halifax Harbour Bridges that I think is worthy of sharing. Here is, let's be honest, a pretty boring topic...the bridges that connect two of the communities [...]
Storytelling for small business needs to go way beyond the idea of having a beginning, middle and end. Join us as we unpack storytelling theory and tell the story of a made up brand as an example of how it can work for you.
For the second year, I've been fortunate to attend Social Media Examiner's annual conference, Social Media Marketing World. Last year I focused my time on learning more about Instagram and SEO. This year I focused on Snapchat and storytelling. What a difference a year can make! Here are my [...]
In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn't your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for [...]
Twitter advanced search is a hidden gem. Most Twitter users know there is a search function on Twitter, and are able to find a user they're looking for, or search for a topic or hashtag, but many Twitter users do not know how to do advanced and filtered searches [...]