• Get Your Supporters On-Board for Any Social Media Campaign

    Nov 19 2014
    Anita Hovey charity-tuesday_851x315_1

    Having worked with several local Halifax charities on social media, I know that many board members are just scratching the surface of social media. They’ve just joined because they know they need to for their charity work. Or they’re only there to keep up on the antics of their children or grandchildren. If you want to have a successful social media campaign, whether it’s to raise funds, win a voting contest, crowdfund, sell event tickets or advocate for services, you need to ensure your supporters know what to do.

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  • How to use the New Hootsuite Facebook Albums Feature

    Nov 12 2014
    Anita Hovey hootsuite features screen cap

    Just yesterday I had a ‘hootgasam’… you know… where Hootsuite adds a new function and you get over-excited about it? I was working on community management for my clients, uploading photos for the specials later this week, when BAM, there was a new feature staring back at me.

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  • Winning Week: How to use #TBT to Get Your Message Across

    Oct 21 2014
    Anita Hovey

    Social media doesn’t have to be difficult. Sometimes the simplest things work the best. There are lots of memes and trends out there. I’m sure you can find one to fit your business or cause. You just need to get creative.

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  • Why Tweet? A Noob’s Perspective

    Oct 14 2014
    Natasha Marchewka

    For me, the pleasure and advantage of Twitter is sharing my interests in a way that creates a community feel.  Whether to my spiritual side or my business life, I can share things I’ve read, ideas, inspiration, or other people’s wisdom to the Twitterverse.

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  • The New Way to use Facebook Post Attribution to Switch Personalities

    Oct 01 2014
    Anita Hovey Facebook Share to Page image

    A quick overview of the new changes to Facebook Post Attribution settings for business Pages.

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  • Make Sharing Easy for Your Readers with Click to Tweet!

    Sep 23 2014
    Twitter birds

    Don’t force your readers to take extra steps to share your content, like opening Twitter and posting directly. Make it super easy by creating the tweet for them.

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  • How YOU are Contributing to Facebook Spam

    Jul 29 2014
    Anita Hovey Ford Mustang Cover Photo

    This post is for all the people who share the pictures of luxury cars, vacations and iphones in the hopes they will win one. YOU KNOW WHO YOU ARE! YOU are helping create more Facebook spam. YES. YOU. ARE.

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  • Social Media Masterminding for your Small Business

    Jul 22 2014
    Anita Hovey social media workshop for business

    Masterminds aren’t just for your business development plan, you can also use social media masterminding to improve your social media strategy and implementation!

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  • Are People Looking for YOUR Business on Twitter?

    Jul 15 2014
    Anita Hovey Spring Twirp

    Potential clients and customers are looking for your products and services on Twitter. Are you there to collect the leads?

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  • Facebook Advertising for Small Business Case Study

    Jul 08 2014
    Anita Hovey

    Recently I was contracted to develop a Facebook advertising plan for a one-month promotion at a local business. Through the use of demographic targeting and interest selection, the ad resulted in a fair number of clicks through to the client’s website. Here’s how we approached the first prong or a four-pronged campaign.

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