Social media contests work. If done right. Doing them right is actually quite simple these days. There are myriad apps out there to help you run a "campaign", contest or sweepstakes quite efficiently. In the past I've used Shortstack extensively to run major contests over multiple days with lots [...]
If you've been thinking Twitter is full of people talking about going to the bathroom and eating breakfast, think again! You will only find Twitter fun, interesting and USEFUL if you follow the right accounts. For a good start, if you're in Halifax, I recommend following these 10 accounts. [...]
Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. These are the sizes we use here at Twirp Communications for the main networks.
My new friend Heather Laura Clarke at Laptops to Lullibies has been having solo Christmas parties for a few years now and when I heard about it, I couldn't wait to join the fun. Why shouldn't those of us who work from home have a Christmas party, too? So, [...]
Which personality do your followers most associate with your content marketing, the Grinch or Santa? This infograph will help you see your social media through their eyes. If you find yourself a little on the Grinch-y side, we've also got some tips for making improvements.
It's experimentation time! I wanted to see how Facebook Messenger Rooms work, so I started a Room called Halifax Social Media to help small business owners to become part of a community where they can ask for and provide social media help! If you're in Halifax, I would love [...]
Your Facebook Business Page has changed yet again. Get the low down on the most recent feature additions to your corporate presence, including a new layout, messaging options and some automation!
Recently a client mentioned she had changed her Twitter handle...but when I started asking her questions, she hadn’t considered the ramifications of doing so. Yes, it’s very easy to change your Twitter handle, and there are many reasons to consider doing so, but the domino effect of making the [...]
Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business [...]
Everyone needs a social media toolbox and once in a while you need to update the tool in your toolbox. I love checking out new social media tools, playing with them and evaluating their usefulness for the small business owner. Here are five of my most recent discoveries you [...]