• Responding in Private on Social Media is NOT Good Enough.

    Feb 17 2015
    Anita Hovey social media quote

    It’s the advice we’ve all heard often enough…if a customer complains on your social media account, try to take the conversation private as soon as possible and get it resolved. I concur. Some things need to be dealt with privately. Your fans and followers don’t need to see every detail of the conversation back and forth between you and a disappointed customer.

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  • Using Hootsuite to Add url Parameters for Analytics Tracking

    Feb 11 2015
    Anita Hovey Hootsuite Tutorial

    Like anything else, you can’t say you’re successful if you can’t measure that success. If you can’t remember exactly which campaigns you want to track and how they were worded, you’ll end up with three versions of each campaign, which will make your analysis more difficult in the end.

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  • 12 Days of Social Media: Social Media Christmas Funnies RoundUp

    Dec 25 2014
    Anita Hovey santa

    Merry Christmas to those who celebrate! Please enjoy a few of my favourite holiday social media parodies and cartoons. A day without laughter is like a life without the sun.

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  • 12 Days of Social Media: Top Tips for LinkedIn

    Dec 24 2014
    Anita Hovey social media graphic

    LinkedIn is the network I get the fewest questions about, so I tend to forget to write blog posts about it. On the second to last day of my 12 Days of Social Media, I thought it was high time I give you some of the best tips for making use of LinkedIn.

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  • 12 Days of Social Media: Blogs to Follow for Social Media Information

    Dec 23 2014
    Anita Hovey social media graphic

    Social media simply changes too fast and too often for one person to know everything about every network. Here are some of the people/companies that I follow to keep up-to-date on the various networks and programs we all use and love/hate.

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  • 12 Days of Social Media Posts: 12 Favourite Tools

    Dec 22 2014
    Anita Hovey social media graphic

    Sharing my 12 favourite small business tools for social media management. Some of these are software, some are in the cloud and some are phone apps.

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  • 12 Days of Social Media: Twirp’s Favourite Hootsuite Features

    Dec 21 2014
    Anita Hovey social media graphic

    Some of the best Hootsuite features have come along in just the past few months. Here’s a breakdown of some of my favourite Hootsuite features.

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  • 12 Days of Social Media: Top 10 Tips for Marketing your Business on Facebook

    Dec 20 2014
    Anita Hovey social media graphic

    Every social media presentation I give participants ask which network they should focus on first, and many assume it’s Facebook. Chances are, for most small businesses, Facebook is going to be the first stop on your social media strategy. Here are some of my top tips for marketing your business on Facebook.

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  • 12 Days of Social Media: Social Media Myths Busted

    Dec 19 2014
    Anita Hovey Social media graphic

    I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have the express interest in truly understanding the complexities of social media. Some simply want it to bring in the money and others just want someone else to handle it. This leads to a lot of misunderstanding about social media in general. Here are some of my favourite social media myths.

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  • 12 Days of Social Media: 12 Great Facebook Pages to Follow for Social Media Advice

    Dec 18 2014
    Anita Hovey 12Days_5

    So maybe you haven’t quite made it to Twitter yet and yesterday’s post listing 12 great Halifax Twitter accounts to follow wasn’t the best fit for you. Today’s post is all about Facebook. Whether you’re looking for local pages to follow (AHEM Twirp Communications), or sources of social media information, there is something for everyone on Facebook. Here are some great Pages to get you started.

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