• 3 Reasons Why I Responded to An Automated Email

    May 26 2015
    Anita Hovey unmetric analytics report cover

    Recently I downloaded unmetric’s report “Social Media Analytics in Five Minutes a Day”. It’s a pretty straightforward look at how you can analyse your social media metrics and is a great resource for beginners and DIYers. While their reports are quite useful, it’s their email autoresponder that REALLY got my attention this week.

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  • 7 Simple Ideas for Increasing Engagement in a Facebook Group

    May 19 2015
    Anita Hovey group of mobile phones

    Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me to a Group without asking me, ESPECIALLY when it’s for product sales. However, this Facebook Group was for a cause near and dear to my friends and for a product I actually use and enjoy, so I didn’t immediately leave.

    At first I just scrolled past the posts from the Group. Once or twice I chimed in if I felt like it, but mainly I was just not leaving in order to not hurt my friends’ feelings…because it was about the cause. Then one day I looked at this Group in a totally different way.

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  • 6 Easy Periscope Live Streaming Ideas for Small Businesses

    May 12 2015
    Anita Hovey live streaming ideas for small business

    Live streaming has hit the social media world big time. Are you taking advantage of either of the new live streaming apps, Periscope and Meerkat? At first thought, live streaming for a small business may seem overwhelming but your very curious customers want to see what you’re up to…and now they want to do it live! It’s actually pretty simple to do with the new apps.

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  • Do This One Thing to Ensure Your Comment Retweets are Seen

    May 05 2015
    Anita Hovey embedded tweet reply

    The world rejoiced when Twitter announced it was introducing a new comment retweet feature. For nearly nine years tweeps have longed for a way to add their own sentiments to a retweet in Twitter without resorting to third-party apps. Now we have it. When you click the retweet button, you are prompted to add your own thoughts in a compose window while the original post is embedded below your comments. You now have a full 140 characters to comment on something someone else has tweeted.

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  • My Top 6 Tools for Instagram

    Apr 28 2015
    Anita Hovey keep calm beach

    It is said that 2015 will be the “Year of Instagram” and I might just believe that. Instagram, the app for sharing video and pictures and most likely the reason we all know what a “selfie” is, has been around since 2010, but it is really just taking off now. There are tons of apps out there to help you make better use of Instagram and here are the five that I’m using currently as I work on building an Instagram strategy for my business.

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  • How to Pay an Online Invoice Through PayPal, WITHOUT Using a PayPal Account

    Apr 21 2015
    Anita Hovey paypal logo

    I like to use my credit card to pay invoices online for business, but I don’t like the charges to go through my PayPal account. To me it’s cleaner to have them go straight to my credit card. Many people don’t know how to do this, and end up asking me to accept cheques/cash (which is actually better for me, so I’m ok with that). Paying through PayPal without an account is actually quite simple.

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  • Social Media Adoption: It’s a Generational Thing

    Apr 14 2015
    Anita Hovey social media workshop

    A recent post from my friend and telephone mentor, Mary Jane Copps, aka The Phone Lady about the millennial generation’s discomfort with TALKING ON THE PHONE really got to me. As I was reading the post I was very conscious of my inner voice asking “What do you mean Mary Jane? How could someone be THAT uncomfortable with the phone that they don’t even use it to call family and friends?”

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  • Twitter Tips Infographic

    Apr 07 2015
    Anita Hovey twitter graphic bubbles

    With the next Twitter 101 workshop just around the corner in Halifax, I’ve been searching for some new statistics, resources and graphics to share with the participants. Luckily for me Salesforce has done some of the work already and produced this awesome Twitter infographic. It’s really Twitter 101 in a nutshell. If you still need help learning how to use Twitter, please join me at Twitter 101 on April 17.

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  • Social Media Marketing World 2015: Top 10 Takeaways

    Apr 01 2015
    Anita Hovey social media marketing world logo

    Not only were many of the world’s biggest and brightest thought leaders from the social media and digital industries present (Guy Kawasaki, Mari Smith, CS Penn, Marcus Sheridan, Jay Baer, Chris Brogan, and so on, and so on), they were accessible, approachable and helpful. I attended sessions on Facebook Advertising, Instagram, Pinterest, marketing, blogging, SEO and more. I am rejuvenated and raring to go.

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  • Facebook Contests: What Can You Do?

    Mar 24 2015
    Anita Hovey winner engraved lock

    Did you know you *ARE* allowed to run contests directly on your Business Page now, without the use of an outside app? Did you also know the majority of the contests we see every day are breaking the rules and endangering their Page?

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