• Social Media Masterminding for your Small Business

    Jul 22 2014
    Anita Hovey social media workshop for business

    Masterminds aren’t just for your business development plan, you can also use social media masterminding to improve your social media strategy and implementation!

    read more
  • Are People Looking for YOUR Business on Twitter?

    Jul 15 2014
    Anita Hovey Spring Twirp

    Potential clients and customers are looking for your products and services on Twitter. Are you there to collect the leads?

    read more
  • Facebook Advertising for Small Business Case Study

    Jul 08 2014
    Anita Hovey

    Recently I was contracted to develop a Facebook advertising plan for a one-month promotion at a local business. Through the use of demographic targeting and interest selection, the ad resulted in a fair number of clicks through to the client’s website. Here’s how we approached the first prong or a four-pronged campaign.

    read more
  • Is Your Social Media Plan CASL Compliant?

    Jun 17 2014
    Spring Twirp

    Our friend, Linda Daley, Daley Progress, is helping businesses wade through the upcoming CASL changes. Is your social media plan ready for the change? Linda will help you discover what you need to consider.

    read more
  • Four Options for Managing Social Media While on Summer Vacation

    Jun 10 2014
    Anita Hovey heliophelia

    Social media doesn’t really take a “beach day”, so here are four options for managing your social media over the summer so you, too, can enjoy a trip to the beach (I’ll also accept cottage, lake, or second cousin twice removed’s house).

    read more
  • When Being Trendy on Social Media Derails SEO Efforts

    Jun 03 2014
    Anita Hovey Halifax logo

    Jumping on a trend isn’t always useful for your SEO efforts. Here’s one example of a trend in Halifax that can derail your SEO efforts.

    read more
  • Are you wasting your social credit?

    May 20 2014
    Anita Hovey Spring Twirp

    Many companies waste their entire “social credit” by closing accounts, misusing accounts or simply letting their profiles sit there dead and unused. Click through for tips on protecting your social credit.

    read more
  • Can #Halifax Businesses Find Leads on Twitter?

    May 06 2014
    Anita Hovey Twitter birds

    The next installment of Finding Leads on Twitter sees unmet needs in parking, hockey jerseys, and locally farmed beef, but a nice save from one of the big cable companies.

    read more
  • Go-To Tools for Small Business Revisited

    Apr 29 2014
    Anita Hovey social media tools

    When Twirp Communications was just a baby company, toddling around in diapers, I wrote a couple of posts about the best social media tools for small business I had found. I thought it was about time I updated my lists and shared some of the newer tools we’re using to manage social media for our clients.

    read more
  • Spring Cleaning Your Social Media Presence

    Apr 15 2014
    Amanda Gore Spring Twirp

    It’s that time of year again. Or at least the calendar says it’s spring. Everything is thawing and everyone is coming out of hibernation. That means it’s time to do some spring cleaning. You clean your house, your car, your yard and your office, but do you clean up your social media presence? If you haven’t

    read more