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How to Manage a Facebook Messenger Room

Facebook Messenger Rooms are a great way to communicate with people you may not otherwise be connected to on Facebook, but there are some pitfalls awaiting those who choose to open and manage a room. Recently I opened the Social Media Halifax room (click to join) to give small [...]

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When’s the Best Time to Post? Here’s the Definitive Answer

Google returns over 943 million results when you search for "What is the best time to post". Over 943 MILLION! WHEEEEEE-EW. That's a lot of people, writing a lot of opinions on when the best time to post your content is on social media. Every article uses a different [...]

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Rookie Digital Marketing Mistakes You Can Prevent

Recently I had the opportunity to visit a number of local business websites to prepare posts for a client. Visiting these websites I noticed a number of problems that are easy to fix, yet were there. Digital marketing is about making information available to your customers. Let's not forget, [...]

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Is it Time to Hire a Social Media Manager?

The people who hire Twirp Communications are generally lacking in one of these three things: time, resources/skills, and interest. Some businesses are ready to add additional support and social media makes sense to outsource. Some people are behind in their technical skills and don’t want to take the time [...]

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How to Complain on Social Media

As someone who manages social media for small businesses, I've seen it all when it comes to complaints, ridiculous to incoherent. Many times I myself have taken to social media to complain about poor customer service received, and many times I have found a resolution that way. Because social [...]

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Top 5 Tips for Creating Content Your Followers will Love

You can’t force love. It’s either there or it isn’t. But you can push it away. If you want your followers to fall in love with you, there are a few basic tenets you must follow. Break these rules and you could be travelling the tunnel of love all [...]

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What are the #AlternativeFacts of Social Media Marketing?

This is NOT a political post, but I am borrowing everyone's favourite new phrase #alternativefacts from the world of politics. Is it possible for #alternativefacts to both be true? Of course it is...if they're both true! Statistics can be used to show completely opposing views, so it's not hard [...]

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How to Run an Amazingly Simple Contest with Hootsuite Campaigns

Social media contests work. If done right. Doing them right is actually quite simple these days. There are myriad apps out there to help you run a "campaign", contest or sweepstakes quite efficiently. In the past I've used Shortstack extensively to run major contests over multiple days with lots [...]

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Top 10 Most Useful Twitter Accounts in Halifax

If you've been thinking Twitter is full of people talking about going to the bathroom and eating breakfast, think again! You will only find Twitter fun, interesting and USEFUL if you follow the right accounts. For a good start, if you're in Halifax, I recommend following these 10 accounts. [...]