• 10 Ways to Get Social Media Content from a Conference

    Jul 21 2015
    Anita Hovey 2015-03-25 13.37.19

    We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you’re going to take time away from your busy work schedule, and financial resources from other business building activities, you need to recoup what you’ve spent in other ways.

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  • 3 Reasons You Should NOT Buy Fans for Facebook or Any Other Social Media

    Jul 08 2015
    Anita Hovey

    Just when I thought the world had realized that buying Fans for your Facebook, Twitter or Instagram account was wrong, I engaged in another conversation where I had to explain why it does not benefit your business to do so. Seriously?

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  • How to Take a Vacation From Social Media

    Jul 02 2015
    Anita Hovey social media vacation

    Summer is here and people are preparing for vacation season. If you’re a small business owner or solopreneur, figuring out what to do with your social media while you’re away can be stressful. Here are three things to consider.

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  • Using Periscope for the First Time

    Jun 23 2015
    Anita Hovey live streaming ideas for small business

    Last week, Linda Daley, Daley Progress and I ventured online to experiement with everyone’s favourite new app, Periscope. We chatted with each other a our audience about email marketing and social media for almost an hour. There were some bumps along the way, but we had fun doing it and I heard from a couple of the viewers that they did find it valuable.

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  • Instagram Tips from THE Instagram Expert at Social Media Marketing World

    Jun 02 2015
    Anita Hovey social media marketing world logo

    When I returned from the conference I shared a lot of my new Instagram knowledge with my sister, Shari Tucker, who is a travelling photographer and travel agent. Just hearing what she does you know she is the perfect candidate for a rockin’ Instagram account, don’t you? I told her all of this stuff in one major brain dump of a message. One week later, she had a huge, exciting business lead. ONE WEEK. You can find leads on Instagram, too!

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  • 3 Reasons Why I Responded to An Automated Email

    May 26 2015
    Anita Hovey unmetric analytics report cover

    Recently I downloaded unmetric’s report “Social Media Analytics in Five Minutes a Day”. It’s a pretty straightforward look at how you can analyse your social media metrics and is a great resource for beginners and DIYers. While their reports are quite useful, it’s their email autoresponder that REALLY got my attention this week.

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  • 7 Simple Ideas for Increasing Engagement in a Facebook Group

    May 19 2015
    Anita Hovey group of mobile phones

    Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me to a Group without asking me, ESPECIALLY when it’s for product sales. However, this Facebook Group was for a cause near and dear to my friends and for a product I actually use and enjoy, so I didn’t immediately leave.

    At first I just scrolled past the posts from the Group. Once or twice I chimed in if I felt like it, but mainly I was just not leaving in order to not hurt my friends’ feelings…because it was about the cause. Then one day I looked at this Group in a totally different way.

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  • 6 Easy Periscope Live Streaming Ideas for Small Businesses

    May 12 2015
    Anita Hovey live streaming ideas for small business

    Live streaming has hit the social media world big time. Are you taking advantage of either of the new live streaming apps, Periscope and Meerkat? At first thought, live streaming for a small business may seem overwhelming but your very curious customers want to see what you’re up to…and now they want to do it live! It’s actually pretty simple to do with the new apps.

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  • Do This One Thing to Ensure Your Comment Retweets are Seen

    May 05 2015
    Anita Hovey embedded tweet reply

    The world rejoiced when Twitter announced it was introducing a new comment retweet feature. For nearly nine years tweeps have longed for a way to add their own sentiments to a retweet in Twitter without resorting to third-party apps. Now we have it. When you click the retweet button, you are prompted to add your own thoughts in a compose window while the original post is embedded below your comments. You now have a full 140 characters to comment on something someone else has tweeted.

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  • My Top 6 Tools for Instagram

    Apr 28 2015
    Anita Hovey keep calm beach

    It is said that 2015 will be the “Year of Instagram” and I might just believe that. Instagram, the app for sharing video and pictures and most likely the reason we all know what a “selfie” is, has been around since 2010, but it is really just taking off now. There are tons of apps out there to help you make better use of Instagram and here are the five that I’m using currently as I work on building an Instagram strategy for my business.

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