Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
As someone who manages social media for small businesses, I’ve seen it all when it comes to complaints, ridiculous to incoherent. Many times I myself have taken to social media to complain about poor customer service received, and many times I have found a resolution that way. Because social media is so very public, it’s easy to see why many companies want to resolve your complaints on social media quickly. Here are some tips on how to complain on social media when your goal is resolution, not creating a spectacle…because, yes, sometimes, some people just want to create a spectacle.
You can’t force love. It’s either there or it isn’t. But you can push it away. If you want your followers to fall in love with you, there are a few basic tenets you must follow. Break these rules and you could be travelling the tunnel of love all by your lonesome.
This is NOT a political post, but I am borrowing everyone’s favourite new phrase #alternativefacts from the world of politics. Is it possible for #alternativefacts to both be true? Of course it is…if they’re both true! Statistics can be used to show completely opposing views, so it’s not hard to see how opposing statistics can lead to alternative facts. Click on to read about some seemingly opposite facts about social media that are all true.
If you’ve been thinking Twitter is full of people talking about going to the bathroom and eating breakfast, think again! You will only find Twitter fun, interesting and USEFUL if you follow the right accounts. For a good start, if you’re in Halifax, I recommend following these 10 accounts. Pretty much anyone will find their content useful.
Which personality do your followers most associate with your content marketing, the Grinch or Santa? This infograph will help you see your social media through their eyes. If you find yourself a little on the Grinch-y side, we’ve also got some tips for making improvements.
Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business owner will look at me skeptically as if to ask “Are you nuts?” There is a belief out there that giving information away for free will result in lost business. The idea being that if you explain everything on a blog, or in an ebook, for free, nobody will need to buy your services. But that’s just wrong!
Sales in and of itself is not a good content strategy goal for most businesses. You need to build trust and authority before people are going to be willing to buy products or services from you through social media. Your social media presence may even be a back up for in person interactions. Social media can’t replace all communications and sometimes we still need to meet for coffee or go into a store to feel the fabric of the couch we’re planning to buy.
Twitter DMs, or private messages, can be a great communication tool when used properly. However, many people are still abusing the privilege. Here are a few examples of automated Twitter DMs to illustrate why many Twitter users ignore DMs altogether.
If you’ve decided to delve into the world of DIY graphic design, here are a few programs that will help you. They each have their own unique focus, features and benefits. To write this comparison, I’m using the same photo and quote on all programs and I’ll talk about the pros and cons of each program.
Social media advice is as common as dandelions on the lawn…and sometimes is about that welcome! Some people treat social media advice like a weed and just pluck it out of their mind as soon as they’ve heard it, instead of watering, seeding and fertilizing the lawn. Some weeds are prettier than others, and just like weeds, some social media advice is better. Here are a few pieces of social media advice that are fit for the ‘circular file’. If your social media expert is telling you to do any of this, it may be time to weed that garden!