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The No B.S. Guide to Building a Social Media Strategy (Infographic)

Building a social media strategy for your business isn't rocket science. It's actually quite simple. But, just because it's simple, doesn't mean it's easy! The "meat" of your social media strategy is a content calendar--a plan for what and when you will post your content. Before you get to [...]

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How to Use and Remove Instagram Photo Tags

Attention seekers on Instagram, listen up. STOP using Instagram photo tags to get my attention! You got my attention alright...but it's not good attention. You're annoying me. This unwanted advance makes me want to bury your quite legitimate efforts rather than repost them, or call you to work with us. [...]

Social Media Can Be Fast, Cheap or Good. But Not All Three.

Social media is time-consuming. It's as much art as it is technology. It's new and complex and frustrating. Every business owner feels that way at some time or another. When I'm coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to [...]

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How Small Businesses in Halifax are Winning at Social Media

Have you rushed out to buy your first bag of #stormchips yet? No, I mean the real #stormchips from Covered Bridge Potato Company. Yes, #stormchips are a real product now. Amazing things come from listening to people on social media. Get inspired by this one example.

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How to Use Social Media Quizzes to Collect Leads

Everyone wants to know how to build their list--how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a [...]